Business
Newcap Radio Signs Partnership with AcuityAds to Offer Digital Advertising Services
Newcap Radio Signs Partnership with AcuityAds to Offer Digital Advertising Services ...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nNewcap Radio Signs Partnership with AcuityAds to Offer Digital Advertising Services\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and NEW YORK, June 28, 2017\n\n\n\nTORONTO and NEW YORK, June 28, 2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT, OTCQB:ACUIF) (\"AcuityAds\" or \"Company\"), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced that it has entered into a partnership with Newcap Radio (\"Newcap\"). Leveraging the AcuityAds Self-Serve programmatic marketing platform, Newcap Radio will now be able to offer digital advertising services to its radio advertisers. This enables Newcap Radio advertisers to target listeners using other channels such as desktop and mobile devices, providing a wider audience reach to spread their messages to consumers and the ability to use digital campaigning to reinforce radio advertising efforts.\n\n\"We continue to see more offline media companies looking to leverage the online digital advertising channel to complement their existing advertising offerings,\" stated Tal Hayek, CEO of AcuityAds. \"This partnership enables Newcap Radio to offer its advertisers immediate access to our Self-Serve programmatic marketing platform as a complementary offering to its traditional radio advertising medium, which should ultimately lead to a higher ROI for advertisers. Using digital advertising in combination with offline efforts is critical to making lasting connections with consumers today.\"\n\n\"The partnership we've entered into with AcuityAds provides our advertiser community with an industry leading digital advertising platform to complement our radio advertising solutions,\" said Scott Broderick, VP of Revenue at Newcap Radio. \"Our radio listeners will not only be able to hear our advertisers' ads, now they will also be able to see them on their devices going forward. This represents an important opportunity for our advertisers to grow their audienc...