Business
illumin proves programmatic performance in real time, putting marketers back in control
TORONTO , Jan. 27, 2026 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF) (...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"illumin proves programmatic performance in real time, putting marketers back in control\nTORONTO , Jan. 27, 2026 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF) (“illumin” or the “Company”) today announced a major upgrade of its advertising platform that delivers clear proof of programmatic performance, connecting advertising activity directly to meaningful business outcomes while budgets are active. The results are meaningful and measurable. illumin’s ecosystem extends audience reach up to 50%, 40% lift in Connected TV performance, and 25% lower retargeting costs, resulting in clear incremental impact and stronger return on ad spend while budgets are still active. For years, marketers have been led to believe that advertising dollars directly translate to business outcomes. In reality, fragmentation, delayed insight, and disconnected measurement have made that difficult to prove at scale or with accuracy, leaving teams to justify results after the fact. illumin’s platform upgrade eliminates post-campaign explanation by unifying execution, supply, its industry-leading Identity Graph, and measurement into a single platform built for in-market learning. “The expectation that advertising should connect to real business outcomes isn’t new,” said Simon Cairns, Chief Executive Officer of illumin. “What’s changed is the urgency to make that achievable while campaigns are still live, not after they end. illumin’s focus has been on giving agencies and brands the ability to see what’s working and act immediately.” Marketers reach results faster, launch campaigns more efficiently across the open web, and unlock incremental third-party reach. illumin is also expanding access to premium media offerings, including curated sports and Connected TV packages designed to give marketers greater reach, stronger engagement, and more control over high-impact inventory. Designed for in-market decisions, not post-campaign explanation New platform enhancements, including Canvas, AI-powered Insights, and Impact, work together as one operating system designed for speed, scale, and control. Rather than adding more tools, illumin embeds performance visibility directly into the workflow, enabling marketers to move faster, learn sooner, and mak...