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AcuityAds to Present at Third Annual IAB Brand Disruption Summit
AcuityAds to Present at Third Annual IAB Brand Disruption Summit Canada NewsWir...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n \n \n \n AcuityAds to Present at Third Annual IAB Brand Disruption Summit\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n TORONTO and NEW YORK, Nov. 9, 2020\n \n \n \n \n \n AcuityAds and IAB to collaborate in development of advertising automation certification program\n \n \n \n \n TORONTO\n \n and\n \n NEW YORK\n \n ,\n \n Nov. 9, 2020\n \n /CNW/ - AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (\"AcuityAds\" or \"Company\"), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, will serve as a title sponsor for this week's IAB Brand Disruption Summit, with AcuityAds Chief Strategy Officer\n \n Seraj Bharwani\n \n leading an IAB Brand Academy session, Advertising Automation 101.\n \n \n 2020 is the third annual IAB Brand Disruption Summit, and is themed \"Making, Marketing, Surviving, and Thriving In the Post-Covid Economy.\" This year's agenda convenes industry thought leaders to share insights, ideas, best practices and new research that explores the risks and rewards marketer's face in today's ecosystem, with emphasis on behaviors, trends and technologies which have accelerated due to the pandemic. Within the Advertising Automation 101 session, Mr. Bharwani will provide attendees with a clear definition of advertising automation, an understanding of how it applies to the consumer journey, and why advertisers must adopt it in order to maintain a competitive advantage.\n \n \n Following the launch of its groundbreaking new AcuityAds advertising automation platform illumin™ in\n \n October 2020\n \n , Mr. Bharwani is uniquely poised to equip advertisers with the tools they need to establish omnichannel control over the consumer journey and sequential messaging across the open web, utilizing a wide range of ad formats, devices, and publishers with real-time measurability and insights.\n \n \n \"Advertising Automation is a new category in the programmatic advertising space that will se...