Business
AcuityAds to Acquire ADman Media
AcuityAds to Acquire ADman Media Canada NewsWire TORONTO and NEW YORK, Feb. 28, ...
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[{"type":"text","content":"\n\n\n\nAcuityAds to Acquire ADman Media\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and NEW YORK, Feb. 28, 2018\n\n\n\nADman Media is the Largest Video Supply Side Platform for Spanish-speaking Markets\n\n\n\nTORONTO and NEW YORK, Feb. 28, 2018 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (\"AcuityAds\" or the \"Company\"), a technology leader that provides targeted digital media solutions by leveraging its proprietary AI technology to enable advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, is pleased to announce that it has entered into a definitive agreement to acquire ADman Interactive S.L. (\"ADman Media\"), the largest video Supply Side Platform (SSP) for Spanish-speaking markets in Europe and Latin America.    \n\nThe Company believes that this acquisition: \n\n\nExpands the Company's total addressable market by entering the publisher-direct video supply market\nProvides complementary and incremental revenue opportunities for the Company to leverage ADman Media's unique inventory and video ad streaming platform in the U.S., which is the second largest Spanish-speaking country in the world, according to the Instituto Cervantes.\nExtends the Company's global footprint across 9 additional markets in Europe, Latin America and the U.S. \n\nAcuityAds intends to leverage its expanded global footprint to position itself as the premiere advertising platform for brands seeking to reach Spanish-speaking audiences in Europe, Latin America or the United States.  In addition to this tremendous market opportunity, AcuityAds also fully intends to extend this unique and differentiated technology offering beyond the Spanish-speaking markets currently served by ADman Media.\n\nThis acquisition also enables AcuityAds to expand its total addressable market in the digital advertising ecosystem by gaining more control of the publisher-direct, advertising supply chain.  Through direct access to premium publisher inventory, Ac...