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AcuityAds Reports First Quarter Financial Results
AcuityAds Reports First Quarter Financial Results AcuityAds Reports First Quarter ...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Reports First Quarter Financial Results\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nAcuityAds Reports First Quarter Financial Results\nCanada NewsWire\nTORONTO and NEW YORK, May 11, 2016\n\n\n\n- Q1 Revenue Increased 71% Year over Year -\n\n\n\nTORONTO and NEW YORK, May 11, 2016 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (\"AcuityAds\" or \"Company\"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns, today announced financial results for the three month period ended March 31, 2016.\n\n\"We are extremely pleased with our Q1 results particularly in a quarter that is traditionally weaker due to the seasonality of our industry,\" stated Tal Hayek, CEO of AcuityAds.  \"We continued to build on the strong momentum from 2015 and experienced significant growth in both our U.S. and our SaaS-based Self-Service revenues which grew 69% and 352% respectively year over year.  This growth is attributed to the value our clients continue to derive from our programmatic platform to successfully enable their digital initiatives. This also validates our recently announced decision to expand our service offerings into the European market in Q2 to better serve our clients' needs on a global level.\"\n\nFirst Quarter Financial Highlights\n\n\nTotal revenue for Q1 2016 increased 71% to $5,202,647, compared to $3,048,732 in Q1 2015. \nAcuityAds grew its Self-Service partner base by adding 14 additional platform Licensees in Q1 2016. Total Licensees of our SaaS-based Self-Service platform now stands at 78 compared to 28 at the end of Q1 2015. \nSaaS-based Self-Service revenue for Q1 2016 increased 352% to $2,660,481, compared to $588,303 in Q1 2015 and represented 51% of overall revenue compared to 19% in the same period last year. \nUS revenue for Q1 2016 increased by 69% to $1,264,826 compared to $746,535 in Q1 2015. \nRevenue less media costs (gross margin) remained strong at 50% for Q1 2016 com...