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AcuityAds Provides Revenue Guidance for Second Half of FY2017
AcuityAds Provides Revenue Guidance for Second Half of FY2017 Canada NewsWire TO...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Provides Revenue Guidance for Second Half of FY2017\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and NEW YORK, Sept. 11, 2017\n\n\n\nExpects Revenue Growth of Approximately 50% for the Fiscal Year\n\n\n\nTORONTO and NEW YORK, Sept. 11, 2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT OTCQB:ACUIF) (\"AcuityAds\" or \"Company\"), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced an adjustment in its revenue expectations and at the current pace is still anticipating 2017 full year growth of approximately 50%. \n\nThe Company has outlined three significant factors that have led to this revenue guidance for fiscal 2017. \n\nEurope, Middle East & Africa (EMEA) Self-Service Region:\n\nThe Company has identified a select number of Self-Serve partners in the EMEA region that were not meeting AcuityAds' quality standards for the use of its Self-Serve platform.  The Company has chosen to take a long term view and remove these partners from its Self-Serve platform recognizing that there would be an impact on revenue.  However, the Company believes that this move would ultimately benefit its long-term growth objectives. \n\n\"AcuityAds strives to promote the highest standards in advertising and brand promotion,\" said Tal Hayek, AcuityAds Chief Executive Officer.  \"We have an aggressive long term strategy for the EMEA region and our decision to cull certain Self-Serve Partners in this region is intended to ensure that we maintain our strong brand equity with our customers, partners and stakeholders around the globe\". \n\nThe expected impact of this decision will result in an adjustment in revenue expectations from this region of approximately $10M over the balance of fiscal 2017.  The Company expects that the impact to net revenue will be somewhat mitigated as this business had been transacted at significantly lower margins.\n\n140 Proof Changes:\n\nA signi...