Business
AcuityAds Provides Integration Update on Acquisitions and Announces Key Win with Global Manufacturer
AcuityAds Provides Integration Update on Acquisitions and Announces Key Win with Global Ma...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Provides Integration Update on Acquisitions and Announces Key Win with Global Manufacturer\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and NEW YORK, Oct. 2, 2017\n\n\n\nThe 3 Companies Combined Offers Marketers a More Powerful and Holistic Digital Advertising Solution\n\n\n\nTORONTO and NEW YORK, Oct. 2, 2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT OTCQB:ACUIF) (\"AcuityAds\" or \"Company\"), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today provided an integration update regarding its recent acquisitions. \n\nAcuityAds acquired 140 Proof for its social signal-based mobile offering and acquired Visible Measures for its analytics-led video offering.  The integrated company enables its sales force to provide a more powerful holistic solution and engage in expanded conversations with brands to capture a greater share of their digital advertising spend.  Some of the key elements and business benefits the Company has gained from the integration efforts on both acquisitions include: \n\n\nCross-selling ability of all offerings with a fully integrated and trained sales organization.\nThe Company has recognized over $5.5 million in cost synergies on an annualized basis from both of these acquisitions.\n140 Proof's social audience data is now integrated into Acuity's Self-Serve programmatic marketing platform and enables seamless access to social signal-based audience data for users of the platform.\nThe Company has seen a significant increase in the average deal size as it is now able to deliver an expanded set of offerings and compete for a greater share of a brands digital advertising budget as a result of these acquisitions.\nThe Company has also received and responded to a number of RFP's from major brands requesting a one-stop shop for their mobile, video, desktop and social advertising initiatives for the remainder of the year and into 2018, which aligns well with th...