Business
AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV
AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus ...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and NEW YORK, Jan. 23, 2020\n\n\n\nTapad's integration with AcuityAds' current offering will complement cross-channel capabilities for brands and agencies in the U.S. and Canada\n TORONTO and NEW YORK, Jan. 23, 2020 /CNW/ - AcuityAds Holdings Inc. (TSX: AT) (\"AcuityAds\" or \"Company\"), a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences has partnered with Tapad, a global leader in digital identity resolution. The partnership will enhance AcuityAds' existing cross-device solution, especially with respect to its cross-channel Connected TV offering.\nTapad's global, privacy-safe digital cross-device solution, The Tapad Graph, will compliment AcuityAds' own cross-device data set for enhanced marketing capabilities across their Demand Side Platform (DSP). For AcuityAds, this provides customers with unduplicated reach across desktop, tablet, mobile and CTV devices - while augmenting their video offering.\nTom Woods, Vice President of Products at AcuityAds commented, \"With increasing marketing complexities, consumer device usage and new data regulations, our decision regarding the partnership was an important one. The Tapad Graph's privacy-safe identifiers for consumer notice and choice, as well as the ability to opt-out at any point, were critical factors in our decision who to partner with.\"\nChris Feo, Senior Vice President, Strategy and Partnerships at Tapad added: \"Our integration with AcuityAds' DSP should not only help marketers within North America optimize current cross-device campaign initiatives and performance, but also increase reach across additional digital screens long term. We are excited to expand our partnership with AcuityAds.\"\nTo learn more about Tapad and our digital identity resolution capabilities, visit www.Tapad.com \nAbout Tapad \nTapad, Inc. is a global leader in ...