Business
AcuityAds Officially Launches Decision Technology Platform in Spain and Latin America
AcuityAds Officially Launches Decision Technology Platform in Spain and Latin America ...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Officially Launches Decision Technology Platform in Spain and Latin America\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, June 4, 2019\n\n\n\nTORONTO, June 4, 2019 /CNW/ - AcuityAds Holdings Inc. (\"AcuityAds\" or the \"Company\") (TSXV:AT), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, is pleased to announce that it will officially launch its flagship advertising platform to clients in Spain and Latin America. \nThe Company completed the acquisition of ADman Media on June 15, 2018 referencing expansion into global markets, positioning itself as the premier advertising platform for brands seeking to reach Spanish-speaking audiences. After an extensive training period, all ADman employee's will be adopting the AcuityAds brand name and providing clients with access to AcuityAds' full technology stack.  \n\"It has taken us the past year to prepare for our platform launch in Spain and Latin America,\" said Seraj Bharwani, Chief Strategy Officer at AcuityAds. \"Given GDPR requirements for consumer privacy and data usage, we have thoroughly assessed our audience targeting capabilities before offering it to advertisers in this region.\"\nWhile the Company began major efforts to engage existing ADman customers across Latin America earlier this year, the past week marked an important kickoff for the entire group, including Spain and all Latin America countries. \n\"Use of decision science technology with live, real-time, consumer propensity data and unique measurement capabilities will bring significant incremental impact and efficiency to advertisers in the Hispanic regions,\" Bharwani continued. \nThe Acuity Decision Science Technology is an end-to-end solution for branding and performance that revolutionizes real-time matching of consumer propensity for attention and conversion with high-quality inventory across devices and formats on the OPEN WEB. Performance measureme...