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AcuityAds Launches Next Generation AI Technology and Scalability to Provide Advertisers Game-Changing Performance
AcuityAds Launches Next Generation AI Technology and Scalability to Provide Advertisers Ga...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Launches Next Generation AI Technology and Scalability to Provide Advertisers Game-Changing Performance\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, March 12, 2018\n\n\n\nTORONTO, March 12, 2018 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (\"AcuityAds\" or the \"Company\"), a technology leader that provides targeted digital media solutions by leveraging its proprietary AI technology to enable advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced the launch of its next generation AI technology and scalability enhancements to its industry leading Self-Serve Programmatic Marketing Platform.  \n\n\"We have been working on a number of key performance initiatives over the past year and we are excited to be launching these enhancements that significantly increase the scalability of our Self-Serve Programmatic Marketing Platform and elevate our proprietary AI technology with next generation intelligent processing capabilities,\" stated Dr. Nathan Mekuz, CTO of AcuityAds.    \n\nThe launch includes enhancements to the predictive analytics capabilities of the Company's proprietary AI technology as well as scalability enhancements to AcuityAds' Self-Serve Programmatic Marketing Platform.  \n\nNext Generation AI Technology\n\nAcuityAds' Self-Serve Programmatic Marketing Platform leverages proprietary AI technology to parse through billions of data points to deliver the most relevant advertising message, to the right user, at precisely the right time.  The Company has launched its next generation AI technology, which includes enhanced predictive analytics capabilities focused on increasing the efficiency of the algorithms in finding precisely the right audiences that will deliver the most successful outcomes for a given advertising campaign.  \n\nScalability Enhancements\n\nThis launch also includes a number of scalability enhancements to its Self-Serve Programmatic Marketing Platform in...