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AcuityAds Inc. Expands SaaS-based Self-Serve Offering by Adding 16 Platform Partners in the Fourth Quarter of 2015
AcuityAds Inc. Expands SaaS-based Self-Serve Offering by Adding 16 Platform Partners in th...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Inc. Expands SaaS-based Self-Serve Offering by Adding 16 Platform Partners in the Fourth Quarter of 2015\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nAcuityAds Inc. Expands SaaS-based Self-Serve Offering by Adding 16 Platform Partners in the Fourth Quarter of 2015\nCanada NewsWire\nTORONTO, March 1, 2016\n\n\n\nTORONTO, March 1, 2016 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (\"AcuityAds\" or \"Company\"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns, today announced that the Company signed 16 new Platform Partners (\"Licensees\") in the fourth quarter of 2015. \n\n\"We made a strategic decision to focus much of our efforts and investments on our Self-Serve Platform and we continue to work to ensure it delivers on the needs of our Partners,\" said Renzo Dipasquale, VP Enterprise & Self-Service of AcuityAds. \"Our SaaS-based Self-Serve model gives AcuityAds the opportunity to work with clients who want to leverage our technology to enable their businesses. We are pleased to report that the model has proven to be highly effective in serving the needs of both our Platform Partners and their respective clients. As we are one of only a handful of companies with our own proprietary technology to serve this market, we expect growing demand for our Self-Serve offering to further accelerate in 2016.\" \n\n\"The Self-Serve model is attractive because it allows us to add significant economies of scale to our operations without adding much by way of incremental costs,\" said Tal Hayek, CEO of AcuityAds. \"Going forward, we anticipate that the portion of our revenue derived from this line of business may overtake the revenue generated from the Full-Serve segment of our business.\"\n\nAbout AcuityAds:AcuityAds has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, socia...