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AcuityAds Announces the Top Performing Super Bowl LII Ads as Rated by True Reach®

AcuityAds Announces the Top Performing Super Bowl LII Ads as Rated by True Reach® ...

articleIllumin Holdings Inc.February 7, 20185/company/illumin-holdings-inc/news/acuityads-announces-the-top-performing-super-bowl-lii-ads-as-rated-by-true-reachandxae
AcuityAds Announces the Top Performing Super Bowl LII Ads as Rated by True Reach®

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[{"type":"text","content":"\n\n\n\nAcuityAds Announces the Top Performing Super Bowl LII Ads as Rated by True Reach®\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prngen3{\nBORDER-TOP:black 1pt solid; BORDER-RIGHT:black 1pt solid; VERTICAL-ALIGN: BOTTOM; BORDER-BOTTOM:black 1pt solid; TEXT-ALIGN: CENTER; PADDING-LEFT:0.50em; BORDER-LEFT:black 1pt solid; PADDING-RIGHT:0.50em\n}\n.prnsbt0{\nBORDER-TOP:0pt\n}\n.prnbcc{\nBORDER-COLLAPSE: COLLAPSE\n}\n.prnsblb0{\nBORDER-LEFT:black 0pt\n}\n.prnvab{\nVERTICAL-ALIGN: BOTTOM\n}\n.prntbls{\nBORDER-TOP: black 1px solid; BORDER-RIGHT: black 1px solid; BORDER-COLLAPSE: collapse; BORDER-BOTTOM: black 1px solid; BORDER-LEFT: black 1px solid\n}\n.prnpl6{\nPADDING-LEFT:0.50em\n}\n.prnsbl0{\nBORDER-LEFT:0pt\n}\n.prnrbrb0{\nBORDER-RIGHT:black 0pt\n}\n.prnpr6{\nPADDING-RIGHT:0.50em\n}\n.prnsbtb0{\nBORDER-TOP:black 0pt\n}\n.prnsbb0{\nBORDER-BOTTOM:0pt\n}\n.prnsbr0{\nBORDER-RIGHT:0pt\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO and NEW YORK, Feb. 7, 2018\n\n\n\nTORONTO and NEW YORK, Feb. 7, 2018 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (\"AcuityAds\" or the \"Company\"), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today released results of the top performing Super Bowl LII advertising campaigns based on data collected by its True Reach® insights platform, which was acquired as part of the Company's acquisition of Visible Measures in March 2017.  \n\nThe True Reach® platform produces MRC accredited metrics for video and provides a holistic view of all publicly available data for campaigns, including all official uploads, copies, and user generated clips.  Rather than just looking at a single source or asset, True Reach® captures the number of times a video campaign is viewed across top video websites (including YouTube, Facebook, Instagram, etc.). \n\nSeraj Bharwani, Chief Strategy Officer at AcuityAds describes the power of this technology as follows: \"True Reach® captures the most comprehensive online video audience viewer...

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