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AcuityAds Announces Intent to Acquire Analytics-led Video Advertising Leader, Visible Measures Corporation and Announces a CDN $7.5 Million Bought-Deal Private Placement Co-led by Paradigm Capital and Haywood Securities
AcuityAds Announces Intent to Acquire Analytics-led Video Advertising Leader, Visible Meas...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Announces Intent to Acquire Analytics-led Video Advertising Leader, Visible Measures Corporation and Announces a CDN $7.5 Million Bought-Deal Private Placement Co-led by Paradigm Capital and Haywood Securities\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, March 9, 2017\n\n\n\n/NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION TO UNITED STATES/\n\nAcuityAds gains meaningful footprint in the high-growth programmatic video advertising market  Pro-forma TTM Revenue for the combined organization exceeded CDN $75 million \n\n\n\nTORONTO, March 9, 2017 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT,OTCQB:ACUIF) (\"AcuityAds\" or the \"Company\"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across mobile, video, social and display, is pleased to announce that it has entered into a definitive agreement (subject to certain pre-closing conditions) to acquire Visible Measures Corporation (\"Visible Measures\"), a Boston-based programmatic platform provider for analytics-led video advertising. \n\nIt is expected that the acquisition of Visible Measures will help AcuityAds gain a more meaningful footprint in the high growth video advertising marketplace. Additionally, this transaction will provide AcuityAds with a strong foundation to capture a greater share of the high-potential, programmatic TV market. \n\nAccording to eMarketer, the digital video advertising segment which topped $10 billion in the U.S. alone in 2016 is expected to approach $20 billion by 2020 and by 2018, U.S. advertisers are projected to spend $4.43 billion on programmatic TV ads.\n\nBy leveraging Visible Measures' patented video analytics toolset, alongside AcuityAds' world-class media execution platform, marketers will have access to one single pane of glass to successfully manage all of their digital marketing initiatives.  \n\nThe Visible Measures platform is fueled by a proprietary dataset and patented prog...