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AcuityAds Announces European Expansion and Amendment to its Term Facility
AcuityAds Announces European Expansion and Amendment to its Term Facility AcuityAd...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds Announces European Expansion and Amendment to its Term Facility\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntal{\nTEXT-ALIGN: LEFT\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nAcuityAds Announces European Expansion and Amendment to its Term Facility\nCanada NewsWire\nTORONTO and NEW YORK, April 4, 2016\n\n\n\nTORONTO and NEW YORK, April 4, 2016 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (\"AcuityAds\" or the \"Company\"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns, is pleased to announce it will be expanding its operations into Europe in Q2 2016.\n\nThis European expansion is the result of strong demand from existing customers and partners who have requested that we expand our industry leading programmatic platform to serve the European marketplace.  The new European footprint will allow the Company to directly serve both current clients of AcuityAds who have presence in the European market, as well as new companies located in this region.  The Company sees this as a growth opportunity since Europe's programmatic video ad revenues alone are expected to increase at a rate of 39% per year nearing almost 2 billion euros by 2020, according to eMarketer. \n\nThis expansion will require a capital investment of approximately $600,000 USD to fund the IT infrastructure requirements and hosting partner fees to support our programmatic platform requirements.  The new European data center will be located in Amsterdam, Netherlands and the capital required for the IT infrastructure is being provided by our leasing partner.\n\n\"We are excited to be expanding into the European market,\" said Tal Hayek, CEO of AcuityAds.  \"Given the strong North American demand we have seen for our programmatic platform over the last several years, we believe that now is a perfect time to expand into Europe, which is known to be one of the fastest growing regions for programmatic advertising and brings us closer to becoming a...