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AcuityAds & Overactive Media Formalize Unique Esports Partnership
AcuityAds & Overactive Media Formalize Unique Esports Partnership AcuityAds &a...
About this update from Illumin Holdings Inc.
[{"type":"text","content":"\n\n\n\nAcuityAds & Overactive Media Formalize Unique Esports Partnership\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nAcuityAds & Overactive Media Formalize Unique Esports Partnership\nCanada NewsWire\nTORONTO and NEW YORK, July 20, 2020\n\n\n\nDeal will bring first-of-its-kind esports audience access to digital marketers\n TORONTO and NEW YORK, July 20, 2020 /CNW/ - AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (\"AcuityAds\" or the \"Company\") a technology leader that provides targeted digital media solutions and OverActive Media (OAM), today announced a multi-faceted partnership to bring esports audience access to digital marketers.  AcuityAds, which enables advertisers to connect intelligently with audiences across all digital advertising channels, has agreed to help OAM and its partners in creating solutions uniquely tailored for reaching the rapidly growing esports audience online.\nAs part of the partnership, OAM will provide direct access to its esports audiences via AcuityAds' proprietary advertising technology platform. AcuityAds' technology, data, and OAM's first party data combined, result in unique access to millions of esports fans worldwide. Advertisers that are already partnered with OAM, will gain access to AcuityAds' technology, providing the opportunity to target tailored audiences within the esports market online. Additionally, AcuityAds' brand and agency partners will gain access to new esports audiences directly through the Acuity Platform.\n\"We are excited to partner with OverActive Media, establishing AcuityAds as the only programmatic company globally with direct access to such a wide-reaching esports audience,\" said Tal Hayek, Co-Founder and Chief Executive Officer, AcuityAds. \"Esports is a dynamic and fast-growing industry that continues to develop unique connections to engage its growing fan base, and we are thrilled to be working alongside a leading global industry brand like OverActive Media.\"\n\"Our collaboration with AcuityAds, gives us access to industry leading technology adding...