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AcuityAds Acquires Social Data Leader 140 Proof for up to $20M USD
AcuityAds Acquires Social Data Leader 140 Proof for up to $20M USD AcuityAds Acqui...
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[{"type":"text","content":"\n\n\n\nAcuityAds Acquires Social Data Leader 140 Proof for up to $20M USD\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nAcuityAds Acquires Social Data Leader 140 Proof for up to $20M USD\nCanada NewsWire\nTORONTO and SAN FRANCISCO, Aug. 11, 2016\n\n\n\nDeal adds social and mobile targeting to AcuityAds' programmatic marketing platform\n\n\n\nTORONTO and SAN FRANCISCO, Aug. 11, 2016 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) (\"AcuityAds\" or \"Company\"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across mobile, video, social and display, is pleased to announce that it has entered into a definitive agreement to acquire industry-leading social and mobile targeting company, 140 Proof, Inc. \n\n140 Proof is a mobile tech company whose key product is a high-scale interest-targeting tool for brands. By analyzing over 20 billion interest signals from a universe of over 700 million public social profiles, the company models and sells custom audience profiles and ad-targeting to brands.  140 Proof holds a patent on its Blended Interest Graph technology, which powers its Relevance API product.\n\nThe acquisition is an all-cash deal with a value up to $20 million USD consisting of cash and performance-based payments. 140 Proof was funded by Bluerun Ventures, Founders Fund, and SV Angel.  \n\nThe deal will enable AcuityAds to provide marketers with a complete view of their prospective audience through intelligence gained from social signals, thereby improving their digital media campaigns.  Mobile advertising revenue is estimated to reach $43 billion worldwide by 2017 and by leveraging 140 Proof's technology, the Company anticipates a significant increase in its mobile revenues.   \n\n140 Proof's social data targeting technology adds to the suite of AcuityAds' capabilities, alongside proprietary machine-learning technology, real-time reporting and integration with the industry's leading data management platform, Adobe Audience Manager...