Business
This Mother’s Day, iHeart Launches a National Public Service Campaign with Every Mother Counts To Address the Maternal Health Crisis
Company Awards Spotlight Media Grant to Help Bring Awareness to the Rising Maternal Mortality Rate in the United States NEW YORK--(BUSINESS WIRE)--
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\nCompany Awards Spotlight Media Grant to Help Bring Awareness to the Rising Maternal Mortality Rate in the United States\n\n\n NEW YORK--(BUSINESS WIRE)--\niHeartMedia today announced Every Mother Counts as the newest recipient of its coveted Spotlight Media Grant program to bring awareness to the fact that the United States is one of the most dangerous high-resource nations in the world to give birth. In 2021 (the most recent year for which there is data), in the U.S. alone, over 1,200 women died from complications of pregnancy and childbirth, and the risk of dying is three times greater for Black women in the U.S. compared to white women.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240510253038/en/\nEvery Mother Counts believes that pregnancy and childbirth should be safe, respectful, and equitable for everyone, everywhere. Founded by Christy Turlington Burns in 2010 to address the global maternal health crisis, Every Mother Counts works to increase access to timely, quality maternity care and improve maternal health outcomes in the United States and around the world.\n\n\nBeginning Mother’s Day weekend and running through the end of the year, 840 iHeart radio stations across the country will air a series of Public Service Announcements (PSAs) that bring attention to the rising mortality rates among pregnant women and will direct listeners to everymothercounts.org to learn more and take action. The campaign will also include grassroots local opportunities for listeners to get involved with Every Mother Counts and other partner organizations, including Black Mamas Matter Alliance; a series of interviews with subject matter experts including Christy Turlington Burns, Founder & President, Every Mother Counts; and a digital campaign that will extend across iHeart radio station websites.\n\n\nLaunched in 2020, the iHeart Communities Spotlight Media Grant Program has supported with free media nearly 20 organizations that are making a positive impact within communities and serving the full diversity of the country. To date, iHeart has committed $11 million worth of media to leading organizations supporting American communities that fight against hate and racism and bring attention to issues disproportionately impacting underserved communities.\n\n\nPast iHeart Spotl...