Business
MeatEater and iHeartMedia Announce Production and Distribution Partnership
BOZEMAN, MT / ACCESSWIRE / April 5, 2021 / Leading outdoors lifestyle brand MeatEater, Inc. and iHeartMedia (NASDAQ:IHRT), the No. 1 podcast publisher
About this update from Iheartmedia, Inc.
[{"type":"text","content":"BOZEMAN, MT / ACCESSWIRE / April 5, 2021 / Leading outdoors lifestyle brand MeatEater, Inc. and iHeartMedia (NASDAQ:IHRT), the No. 1 podcast publisher globally according to Podtrac, announced today they have entered a major production and distribution partnership, the first of its kind in the outdoor category. Founded with the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together leading influencers in the outdoor space to create premium content, apparel and products in the areas of hunting, fishing, wild foods and conservation. The partnership will leverage MeatEater's brand, made popular by the Netflix Original MeatEater - currently in its 9th season - and chart topping podcast network which averaged over four million monthly downloads in 2020, and the massive reach of iHeartMedia's cross-platform digital and broadcast network in order to serve outdoor-minded listeners across the country.As part of the deal, all existing and upcoming MeatEater podcasts will be distributed by the iHeartPodcast Network and will be promoted across iHeartMedia's multi-platform network, including iHeartRadio, its free all-in-one digital streaming service. Existing podcasts joining iHeartRadio will include The MeatEater Podcast with Steven Rinella, the No. 1 podcast in the outdoor category and consistently among the top 10 podcasts in the broader sports category across listening platforms. Other shows include Wired to Hunt with Mark Kenyon, Cal's Week in Review with Ryan Callaghan, Cutting the Distance with Remi Warren, The Hunting Collective with Ben O'Brien, and Bent with Joe Cermele and Miles Nolte. As a part of the new deal, iHeartMedia and MeatEater will also collaborate to create new co-produced podcasts in the outdoor, conservation and wild foods space.Plus this Wednesday, April 7, MeatEater will launch its first history-focused podcast, Bear Grease, hosted by Clay Newcomb. Newcomb, a writer, hunter, and MeatEater Crew favorite, will explore things forgotten but relevant, search for insight in unlikely places, and tell the story of the American hunter through his unique experiences and approach to the outdoors.\"I frequently hear from people who are discovering the majesty of the American outdoors for the first time in their lives because of what we do,\" said MeatEater CEO Dan Chumbler. ...