Business
iHeartRadio Named Official Audio and Radio Partner of the Beach Football League
Multi-Event Partnership Expands Into 2027 With National Beach Football Experiences Planned Across New England, Miami, and Los AngelesNEWPORT, R.I., May 19,
About this update from Iheartmedia, Inc.
[{"type":"text","content":"Multi-Event Partnership Expands Into 2027 With National Beach Football Experiences Planned Across New England, Miami, and Los AngelesNEWPORT, R.I., May 19, 2026 /PRNewswire/ -- The Beach Football League (BFL), the world's first professional tackle football league played on sand, today announced a strategic partnership with iHeartMedia, the leading audio company in America, naming iHeartRadio the league's Official Audio and Radio Partner for the 2026 season and beyond.\n \n \n \n \n \n \n \nThe partnership will integrate iHeart's expansive live radio, digital, podcast, social, and live event platforms into the BFL's growing national footprint, supporting event promotion, fan engagement, entertainment programming, athlete storytelling, and community initiatives surrounding BFL events across the country.Founded by former NFL linebacker and two-time Super Bowl champion Tully Banta-Cain, the BFL combines professional tackle football on sand with music, celebrity appearances, youth camps, and festival-style beachfront entertainment experiences.\"We're excited to welcome iHeartRadio as the Official Audio and Radio Partner of the Beach Football League,\" said Tully Banta-Cain. \"This partnership gives us the ability to grow the BFL nationally through the power of music, radio, digital media, and live experiences. We're building something completely unique that blends football, entertainment, and culture on the beach.\"The partnership officially launched alongside the BFL's California events, including the Santa Cruz Beach Classic, which took place May 16–17, 2026, and now continues into the upcoming Fiesta Hermosa Sunset Showdown on May 23, 2026.The Santa Cruz Beach Classic featured Marshawn Lynch, Deshaun Foster, a free youth football camp, a drone show, and a halftime performance by acclaimed Bay Area artist Goapele alongside Golden State Warriors official DJ DSharp. The Fiesta Hermosa Sunset Showdown will feature NFL legends, live DJs, youth programming, and a halftime performance by legendary hip-hop group The Pharcyde.The partnership is also expected to expand into 2027 as the BFL continues growing its national footprint with future destination events planned across New England during Labor Day Weekend, Miami during Art Basel Week, and Santa Monica during Super Bowl Week surrounding the 2027 Los Angeles Super Bowl.As part of the co...