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iHeartPodcast Network Announces First-Ever Influencer Summit Bringing Today’s Leading Creators and Brands Together to Discuss the Future of Podcast Advertising
NEW YORK--(BUSINESS WIRE)-- The iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators
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[{"type":"text","content":" NEW YORK--(BUSINESS WIRE)--\nThe iHeartPodcast Network announced today an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising on Wednesday, April 26, 2023, at the iHeartMedia executive offices in New York City. The hands-on educational event will feature diverse podcast authorities such as the wildly popular media personality and founder of The Black Effect Podcast Network, Charlamagne tha God; the woman behind the successful “Stuff You Missed in History Class” podcast, Holly Frey; and esteemed journalist, author and Co-Founder of Pushkin Industries, Malcolm Gladwell, joined with today’s biggest marketers to explain why podcasting is growing rapidly and how brands need to adapt, invest and create audio advertising that resonates with podcast fans.\n\n“Podcasters are the most creative, fastest-growing, diverse wave of influencers to hit content and marketing in years – just as influencer marketing more generally was becoming a key new way to reach audiences. This event came together because our podcast creators are deeply invested in the brands and advertising that become part of their shows, that they asked us to give them a chance to sit down with marketers at scale and talk about what makes host-read creative work,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “What really differentiates podcasting and our iHeartPodcast Network from other mediums is that creators and fans expect the advertising to be endemic to the shows, often voiced by the hosts and authentic to the listening experience. This is a chance to roll up our sleeves and co-create, collaborate and showcase the simplicity, speed and creative potential of podcasting.”\n\nThe iHeartPodcast Network, the leading podcast publisher globally according to Podtrac, is home to some of the biggest podcast creators with more than 800 iHeartPodcasts, all which are influencer-driven, across a wide variety of genres from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between. According to eMarketer, in the past two years podcasts and influencers have been the fastest growing advertising channel for marketers. (68% and 58% ad spend growth respectively in 2023 vs. 2021.)\n\nThe event will feature wor...