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iHeartMedia Welcomes Sarah Van Mosel as Executive Vice President of the iHeart Audience Network
NEW YORK--(BUSINESS WIRE)-- iHeartMedia, Inc. (NASDAQ: IHRT), the leading audio company in America, today announced that it has named Sarah van Mosel as
About this update from Iheartmedia, Inc.
[{"type":"text","content":" NEW YORK--(BUSINESS WIRE)--\niHeartMedia, Inc. (NASDAQ: IHRT), the leading audio company in America, today announced that it has named Sarah van Mosel as Executive Vice President of the iHeart Audience Network (iAN).\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220502005100/en/Sarah Van Mosel (Photo: Business Wire)\nThe iHeart Audience Network – the next evolution of audience-based buying – is a new service from iHeart that simplifies audio advertising. With inventory sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting, the iHeart Audience Network is the leading service brands can rely on to reach addressable audiences in premium audio inventory at scale. Each network campaign will allow brands to unlock access to multiple services, including advanced targeting that looks across channels, devices and behaviors to pinpoint the right audience; and an upcoming one-of-a-kind brand safety tech tool, developed by iHeartMedia in partnership with Sounder, called Audio Intelligence, using AI and machine learning to check content against the IAB’s standards for brand safety. Today, the iHeart Audience Network spans streaming and podcasting - with the added reach of broadcast radio available too.\n\nAs Executive Vice President for the iHeart Audience Network, van Mosel will additionally assist with iAN sales operations, publisher development and podcast slate partnerships for iHeartPodcasts, the No. 1 podcast publisher globally according to Podtrac. With her experience as a force in the podcasting business, van Mosel will work closely with Carter Brokaw, President of Digital Revenue Strategy to bolster iHeart’s continued growth in the space. She will report to Conal Byrne, Chief Executive Officer of the iHeartMedia Digital Audio Group.\n\n“The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers,” said Byrne. “She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes...