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iHeartMedia To Launch New Podcast Network ‘My Cultura’ Elevating Latinx Voices and Stories
New network will bring together and amplify well-known and new influential Latinx voices alike – including Eva Longoria, Wilmer Valderrama, Rosario Dawson,
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\nNew network will bring together and amplify well-known and new influential Latinx voices alike – including Eva Longoria, Wilmer Valderrama, Rosario Dawson, Gloria Estefan and more, with a slate of groundbreaking and culturally relevant content\n\nLin-Manuel Miranda and Eva Longoria to provide a sneak preview of the slate with “In the Heights: El Sueñito” – a special limited podcast series with Lin-Manuel Miranda, hosted by Eva Longoria, launching June 2\n\n NEW YORK--(BUSINESS WIRE)--\niHeartMedia, the leading audio company in America and No. 1 podcast publisher, announced today that it will launch a new, standalone podcast venture – My Cultura, dedicated to elevating Latinx voices and creators, and sharing the Latinx experience with millions of listeners.\n\nIn partnership with Enrique Santos, iHeartMedia’s top-rated on-air personality and President and Chief Creative Officer of iHeartLatino, My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences. The network will roll out 6 new shows at launch in Summer 2021, and 30 shows throughout its first year, across a variety of genres including pop culture, music, comedy, mental health, finance, news and more – from well-known and new voices alike, including Eva Longoria, Wilmer Valderrama, Rosario Dawson, stars of Red Table Talk: The Estefans - Gloria, Lili and Emily Estefan, Cobra Kai stars Xolo Maridueña and Jacob Bertrand, Amara La Negra, Chiquis, Daniel Habif and more.\n\n“Latinx creators drive our culture. And yet, even though almost 20 percent of the U.S. population is Latinx, this community of creators is still strikingly, consistently underrepresented across media,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “As the biggest podcast network in the world, we at iHeart have a chance to course correct this incredible, exploding medium so that these voices are better represented and amplified. We could not be more excited for this launch and the entire company is behind it. This will be some of the strongest content we launch this year, period.”\n\nTony Award-winning “Hamilton” creator Lin-Manuel Miranda and Eva Longoria will give us a sneak peek of ‘My Cultura’ with the podcast “In the Heights: El Sueñito,” a celebration of In the Heights, Warner Bros. Pictures’ feature film adaptation of Manue...