Business
iHeartMedia Launches iHeartLand in Fortnite Where Concerts, Podcasts and Gaming Collide in the Metaverse
With iHeartLand, iHeartMedia Will Host 20 Major Events at State Farm Park Over the Next Year in this Always-on Entertainment and Gaming Space Event Series
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\nWith iHeartLand, iHeartMedia Will Host 20 Major Events at State Farm Park Over the Next Year in this Always-on Entertainment and Gaming Space\n\nEvent Series Kicks Off with Charlie Puth’s First-Ever Performance in the Metaverse at iHeartLand’s State Farm Park, the Premiere Destination for Fan Experiences, on September 9 at 7 p.m. ET\n\n NEW YORK--(BUSINESS WIRE)--\niHeartMedia today debuted iHeartLand, a state-of-the-art, always-on entertainment space where music and gaming collide. Built using Fortnite’s Creative toolset, iHeartLand combines compelling gameplay with a persistent cadence of entertaining events, programming and one-of-a-kind fan experiences. Fans can check out iHeartLand and the all-new State Farm Park now in Fortnite with more exciting metaverse integrations coming soon.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220824005243/en/iHeartLand’s State Farm Park\n“Our goal is to meet audiences where they are - delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level. iHeartLand will feature a full calendar of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists in awesome new ways,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “From interactive performances and intimate backstories to immersive game play, native to the platform – this new world allows us to extend the reach of today’s biggest creators, artists and personalities in groundbreaking ways, and is a big next step for iHeartMedia in expanding our engagement with our users.”\n\niHeartLand is the first metaverse destination dedicated to bringing fans closer to today’s biggest stars through gameplay. The launch will kick off with a special two-part performance by GRAMMY-nominated singer, songwriter and producer, Charlie Puth–the superstar’s first concert in the metaverse–on September 9 at 7 p.m. ET inside Fortnite at iHeartLand’s State Farm Park. This event will be followed by an album release party with new music performed for the first time in celebration of his upcoming album CHARLIE to be released on October 7. In addition to sharing information and new music from his upcoming album, Puth will be hosting an interactive game designed to test fan k...