Business
IHeartMedia : INTENNSE and iHeartMedia Announce Official Audio Partnership
IHeartMedia : INTENNSE and iHeartMedia Announce Official Audio
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\n INTENNSE and iHeartMedia Announce Official Audio Partnership\n League Exposure and Storytelling Opportunities to Grow with Access to Millions of iHeart Listeners Nationwide\n ATLANTA - May 28, 2026 - INTENNSE, the revolutionary professional co-ed tennis league redefining the sport with its fast-paced, team-based format, today announced a landmark partnership with iHeartMedia, the No. 1 audio company in America and the largest podcast publisher globally, naming iHeartRadio the Official Audio Partner of INTENNSE. The partnership will bring INTENNSE's unique brand of professional tennis to new audiences across iHeart's unmatched multiplatform network.\n \n \n Under the terms of the agreement, iHeartRadio will serve as the league's official and exclusive audio partner, delivering promotional content, player storytelling, and INTENNSE programming across its live broadcast radio stations, iHeartRadio's free streaming app, iHeartPodcasts network, digital platforms, and live events. The partnership is designed to amplify INTENNSE's momentum as the league enters the 2026 season with 10 teams competing at Assembly Studios in Atlanta while building national awareness in advance of the league's planned expansion and growth targets. Additionally, the INTENNSE Arena practice court will now become the \"iHeart Practice Court.\"\n \n \n \"iHeartMedia tells stories at a scale we simply can't replicate on our own, and that's exactly why this partnership matters,\" said Charles Allen, CEO, INTENNSE. \"Tennis has never had a product like ours: co-ed, team-based, fast-paced, and built for the moment we're living in. But a great product still needs to find its audience, and iHeart opens doors well beyond where we are today. This is a chance to build something together, bring new fans into the INTENNSE world, and grow the league in ways that are good for everyone at the table.\" \n \n \n The partnership will be activated across iHeartMedia's full ecosystem and will include original INTENNSE-branded audio content; live streamed iHeart Practice Court segments at select matches; promotional campaigns aired across iHeartMedia's national network of broadcast radio stations; cross-platform digital campaigns that drive tune-in and build INTENNSE's national fanbase; and iHeartRadio brand integration and on-site fan activations during INTENNSE live match ev...