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iHeartMedia Expands Metaverse Footprint with the Launch of iHeartLand on Roblox, Where Everyone Can Be a Music Tycoon
Jake from State Farm® Doles Out the Perks and Keeps Users Engaged Inside iHeartLand’s New State Farm Neighborhood Intel® Powers Up iHeartLand Experience with
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[{"type":"text","content":"\nJake from State Farm® Doles Out the Perks and Keeps Users Engaged Inside iHeartLand’s New State Farm Neighborhood\n\nIntel® Powers Up iHeartLand Experience with its House of Wonder, Full of Fantastical Possibilities\n\n NEW YORK--(BUSINESS WIRE)--\niHeartMedia today opened the gates to iHeartLand on Roblox, cementing itself as a go-to destination and pioneer in the rapidly-expanding metaverse. iHeartLand is a one-of-a-kind place where gaming, live events, never-ending entertainment, music and the most popular talent converge to offer fans a premiere interactive experience. Users on Roblox will become music tycoons by collecting sound energy throughout iHeartLand to power their own customized music studio as well as unlock upgrades, fan experiences and rewards. Users can also visit different branded spaces like the State Farm Neighborhood featuring Jake from State Farm and Intel House of Wonder to engage with other avatars, play games and more.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220913005994/en/The Player Studio at iHeartLand on Roblox. (Photo: iHeartMedia)\n“We’re always looking for more ways to connect with our audience and provide the kind of unique experiences only iHeartMedia can offer, and we’re thrilled to expand our footprint in the metaverse by opening iHeartLand on Roblox,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music and biggest podcasts to Roblox. iHeartLand on Roblox is set to blow all expectations away.”\n\nTo celebrate its launch on Roblox, iHeartLand’s State Farm Park will host a video performance from multi-platinum singer, songwriter, producer and multi-instrumentalist Lauv on September 16 at 7 p.m. ET. Lauv will perform songs from his new album “All 4 Nothing,” and fans can walk the red carpet and take selfies with his NPC (non-player character). The kickoff concert will be followed by an album release party with Charlie Puth on October 7, where new music will be performed for the first time in celebration of his upcoming album CHARLIE. State Farm Park, the epicenter of iHeartLand, will host a total of 20 can’t-miss events in the next year. In addition to Lauv and Charlie Puth, “The Trap Ner...