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iHeartMedia Announces the Return of House of Music, an Immersive Experience Inspired by Artists at the 2024 iHeartRadio Music Festival
The Mixed-Reality Experience of Rooms is Inspired by This Year’s Festival Main Stage Performing Artists Including Camila Cabello, Doja Cat, Gwen Stefani,
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[{"type":"text","content":"\nThe Mixed-Reality Experience of Rooms is Inspired by This Year’s Festival Main Stage Performing Artists Including Camila Cabello, Doja Cat, Gwen Stefani, Shaboozey and Thomas Rhett\n\n\nOn Friday, September 20, James Kennedy will DJ at the House of Music Following the Festival Main Stage Show\n\n\nThis Free Event is Open to the Public September 20 and 21 from 4 p.m. – 1 a.m. at Toshiba Plaza Outside T-Mobile Arena\n\n\n NEW YORK--(BUSINESS WIRE)--\niHeartMedia today announced the return of the House of Music at the 2024 iHeartRadio Music Festival, a mixed-reality immersive experience inspired by the artists performing at the festival main stage including Camila Cabello, Doja Cat, Gwen Stefani, Shaboozey and Thomas Rhett. Fans are invited to make themselves at home as they explore over 12 interactive rooms, immersing themselves in the lives, music and passions of their favorite artists and brands. Additionally, on Friday, September 20, James Kennedy will DJ at the House of Music, following the festival main stage show until 1 a.m. PT.\n\n\nThe House of Music will be open September 20 and 21 at Toshiba Plaza outside T-Mobile Arena, where the 2024 iHeartRadio Music Festival presented by Capital One will host performances from this year’s star-studded lineup. The experience is free and open to the public before, during and after the arena show starting at 4 p.m. PT and closing at 1 a.m. PT.\n\n\nUpon entering, guests are directed to scan a QR code to unlock their key to the House of Music, the House Pass. This simple, digital guide showcases a map and details all of the things to explore, play and win at the House of Music. A choose-your-own adventure-style experience, guests can explore rooms inspired by the artists and content they love including:\n\n\n\nGritty, sexy, even voyeuristic - fans can step inside the Camila Cabello room as she introduces them to a side of Miami that she knows and loves. Guests can also leave a digital note on the C, XOXO mural, but not before taking a dip in the pool experience.\n\n\n\nOn the forward edge of music and fashion, guests will witness Doja Cat's famous looks. Guests get a chance to stand shoulder to shoulder with her “Scarlet” figure and use the virtual dressing rooms to try on her avant garde styles using AR.\n\n\n\nGwen Stefani invites fans to immerse themselves into her world. They can ...