Business
iHeartMedia Announces the Non-Fun Squad and Non-Fun Podcast Network -- The First Media Franchise and Podcast Slate Comprised of Characters and Voices United Across NFT Collections
iHeart Will Create Unique IP and Content from Both Popular and Emerging NFT Collections That Will Give NFTs Narratives and Personalities -- The First Time
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\niHeart Will Create Unique IP and Content from Both Popular and Emerging NFT Collections That Will Give NFTs Narratives and Personalities -- The First Time NFTs From Different Projects Will Be United Under One Media Universe\n\nInnovative Approach to Audio Content Creation Marks Another Step in iHeart’s Commitment To Bringing Web3 To The Mass Market\n\n NEW YORK--(BUSINESS WIRE)--\niHeartMedia, the leading audio company in America, announced today a groundbreaking step in advancing awareness of, and demand for, Web3 products and platforms by its mass market consumer audience: The creation of the Non-Fun Squad, a first-of-its-kind non fungible token (NFT)-based media franchise and shared media universe comprised of characters united across existing prominent PFP (profile picture) NFT collections. Phase one of the Non-Fun Squad universe will be the launch of the Non-Fun Podcast Network, a podcast slate centered around the content, characters and worlds from the Non-Fun Squad.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220412005504/en/Courtesy of iHeartRadio\nThe IP universe and podcast slate will be created around iHeart-owned NFTs from both prominent NFT collections, including CryptoPunk #2821, Mutant Ape #10144, World of Women #7147 and #7730, as well as from emerging NFT projects, including CrypToadz #5947, Loot (for Adventurers) Bag #2020, and Quirkies #307 and #1988, dramatically extending the boundaries of innovation for audio content creation. iHeartMedia is partnering with federally regulated institutional crypto platform, Anchorage Digital, as a trusted custody solution as iHeart continues to build in Web3.\n\nThis marks the first time that individual NFT characters will be united across products and given their own stories, narratives and personalities that will drive their interactions, creating a completely unique experience in the NFT, media and audio spaces.\n\n“There is no real precedent for this,” said Khalil Tawil, EVP and Head of Strategy for iHeartMedia. “Web3 innovations offer an entirely new IP paradigm allowing us to combine the characters from different universes and projects without running into IP rights issues. These podcasts will be hosted by voices that portray the various NFT characters, and we are only acquiring NFTs that allow us to ...