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iHeartMedia Announces the House of Music, a New, Immersive Experience at the 2023 iHeartRadio Music Festival
The Mixed-Reality Experience is Home to Rooms Inspired by This Year’s Festival Main Stage Performing Artists Located on Toshiba Plaza Outside T-Mobile Arena
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\nThe Mixed-Reality Experience is Home to Rooms Inspired by This Year’s Festival Main Stage Performing Artists\n\n\nLocated on Toshiba Plaza Outside T-Mobile Arena and Off the Las Vegas Strip, This Free Event is Open to the Public September 22 and 23 from 4 p.m. – 1 a.m.\n\n\n NEW YORK--(BUSINESS WIRE)--\niHeartMedia today announced the all-new House of Music at the 2023 iHeartRadio Music Festival, a mixed-reality immersive experience inspired by the artists performing that weekend at the festival main stage. This free event is open to the public and invites guests to make themselves at home as they explore over 15 interactive rooms, immersing themselves in the lives, music, and passions of their favorite artists and brands.\n\n\nThe experience will combine artists, fans and tech and feature a series of rooms that allow fans to play and connect through multisensory, mixed-reality installations, all inspired by artists from this year’s iHeartRadio Music Festival.\n\n\nUpon entering, the house guests are directed to scan a QR code to unlock their key to the House of Music, the House Pass. This simple, digital guide showcases a map and details of all the things to explore, play and win at the House of Music. A choose-your-own adventure-style experience, guests can explore rooms inspired by the artists and content they love including:\n\n\n\nCelebrate the 50th Anniversary of Hip Hop by visiting the Public Enemy Room. Grab a digital paint can to co-create an original piece of art with Chuck D on an interactive graffiti wall and see some of Flavor Flav’s most iconic clocks.\n\n\n\nInspired by her latest album, fans can test their Chemistry with a special digital Aura Reading in the Kelly Clarkson Room and find out which song best matches their mood.\n\n\n\nBe the hero in the Fall Out Boy “Hold Me Like a Grudge” Music Video, where fans get slow-mo-sucked into space just like Pete Wentz.\n\n\n\nStrut into TLC’s fully decked out walk in closet filled with their signature looks and exclusive merch to buy. Fans also can strike a pose for the glam bot.\n\n\n\nInspired by Lenny Kravitz, Let Love Rule as fans are transported into an immersive experience where they can feel the power of Lenny’s positivity.\n\n\n\nThrough the power of VR, feel what it’s like to be Ryan Seacrest and Sisanie rehearsing to host the iHeartRadio Music Festival.\n\n\...