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iHeartMedia Announces Groundbreaking iHeart 3D Audio, Innovative New Slate of Podcasts Using Binaural Audio Technology
With its new 3D audio arm, iHeartMedia invests in cutting-edge technology to pave the way for a more immersive podcast format NEW YORK--(BUSINESS WIRE)--
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\n With its new 3D audio arm, iHeartMedia invests in cutting-edge technology to pave the way for a more immersive podcast format\n\n NEW YORK--(BUSINESS WIRE)--\niHeartRadio, the No. 1 podcast publisher globally according to Podtrac, today announced iHeart 3D Audio and its strategic expansion into binaural podcasting, an innovative new method of producing podcasts that places listeners into the middle of an audio soundscape, immersing them in the story like never before. Tapping into the potential of innovative 3D audio, iHeartMedia will debut a captivating new slate of podcasts, cementing itself in this category of experiential media and spearheading the exploration of what’s possible with cutting-edge audio technology.\n\nBinaural, or 3D audio, creates a sense of movement, location and triggers other senses, enhancing listening experiences and providing a new way for people to hear high quality, surround sound, immersive content, and reproducing real-life experiences, much like virtual reality has done for video, right in their own homes. With in-person entertainment on hold, consumers are gravitating toward digital format entertainment and podcasting has taken center stage, with listenership expected to grow by 30 million listeners each year through 2023. Amid this new paradigm, iHeartMedia is dedicated to evolving its podcast network, providing a more multifaceted at-home listening experience for more fulfilling entertainment.\n\n“Podcasting has undoubtedly stepped in as one of this year’s most relied upon forms of entertainment,” said Conal Byrne, President of the iHeartPodcast Network. “We’ve seen a huge spike in listenership and iHeart wants to ensure we’re meeting this growing audience in new, innovative ways. This is virtual reality for the ears, and by expanding our 3D audio offerings, our goal is to place fans at the center of the stories they love – in an even more immersive, innovative format.”\n\nThrough iHeart 3D Audio, iHeartMedia will launch a new slate of podcasts that is underpinned by the unique recording technology. Building on the success of its previously-launched binaural audio series “13 Days of Halloween” from iHeartMedia and Blumhouse Television, which drove more than 2.8 MM listens, iHeartMedia, in collaboration with renowned writer, creator and producer Aaron Mahnke, will expand upon the series and r...