Business
iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences
Partnership Will Include Co-Production of New Professional Podcasts, Collaborations with Existing Leading Industry Shows, and Enhanced Resources for Emerging
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\nPartnership Will Include Co-Production of New Professional Podcasts, Collaborations with Existing Leading Industry Shows, and Enhanced Resources for Emerging Voices\n\n\n SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--\niHeartMedia, the No. 1 podcast publisher globally according to Podtrac, and LinkedIn, the world's largest professional network, have announced a strategic partnership that will leverage iHeartMedia's leading infrastructure and distribution capabilities and LinkedIn's global community of more than 930 million members, to introduce new offerings to the business podcast space. LinkedIn also offers a space for communities to continue the conversation and engage with each other across a variety of content experiences on the platform, including Posts, Newsletters, and Live Events, all within a trusted, safe, professional context.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230719404913/en/iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences (Graphic: Business Wire)\nKey elements of the partnership include:\n\n\n\nLaunching New Podcasts: LinkedIn and iHeartMedia will collaborate to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts, offering new, compelling content to professionals looking for ideas, insights, and inspiration they need to get ahead in their careers. iHeartMedia will monetize these new podcasts, connecting brands to important conversations in the professional space.\n\n\n\nCollaborating with Leading Industry Podcasters: LinkedIn and iHeartMedia will partner to license leading business and B2B podcasts, offering a differentiated promotional playbook to help them grow and monetize their content.\n\n\n\nEnhancing Resources for Emerging Podcasters: LinkedIn and iHeartMedia are teaming up to offer new resources for niche and emerging business podcasters. With this partnership, qualifying podcasters will gain streamlined access to LinkedIn’s tools, best practices, and coaching, and to iHeart’s hosting, distribution, monetization services, while receiving co-branding opportunities from the LinkedIn Podcast Network and iHeartMedia.\n\n\n\nCourtney Coupe, Head of Original Programming at LinkedIn, said, “We are excited to partner with iHeartMedia to brin...