Business
iHeartMedia and Deep Blue Sports + Entertainment Launch Women’s Sports Audio Network – The First-Ever Audio Platform Dedicated to Women’s Sports
Featuring leading sports champions including Sarah Spain, Sheryl Swoopes and more, the Women’s Sports Audio Network will highlight and scale women’s sports
About this update from Iheartmedia, Inc.
[{"type":"text","content":"\nFeaturing leading sports champions including Sarah Spain, Sheryl Swoopes and more, the Women’s Sports Audio Network will highlight and scale women’s sports coverage across broadcast radio, podcasts, streaming and events\n\n\nNew partnership reinforces iHeartMedia’s commitment to women’s sports programming, content and coverage\n\n\n NEW YORK--(BUSINESS WIRE)--\nAmerica’s #1 audio company iHeartMedia and Deep Blue Sports + Entertainment today announced a new partnership to launch the Women’s Sports Audio Network (WSAN), the first-ever audio platform dedicated exclusively to women’s sports. As a net-new audio platform dedicated to exploring and celebrating women’s sports competitions, including athletes’ stories on and off the field, WSAN is a free, ad-supported network that will include podcasts, daily sports reports, spotlights and audio vignettes, social content, promotion and industry event presence, and will be available across iHeartMedia’s broadcast, digital and podcast platforms and everywhere podcasts are heard.\n\n\nThe launch of the first-ever women’s sports audio network comes at a time when investment and viewership numbers for women’s sports are on the rise. This year, elite women’s sports are currently expected to become a $1 billion industry, representing a 300% increase in just three years, while in the US, women's sports still only receive 15% of media coverage.\n\n\nBy launching a network dedicated to delivering what fans want most – more access to the athletes, the influencers, the stories and the daily conversation around all things women sports – iHeartMedia and Deep Blue aim to amplify well-known and new influential female sports athletes and relevant programming to millions of listeners nationwide, and also unlock access to inventory and opportunities for brands to engage in an emerging market across various sports and communities. In a recent Deloitte report, research found that for every dollar spent in women’s sports, more than seven dollars was generated in “customer value for that organization.”\n\n\nWomen’s sports extends much further than the popular NCAA tournament and World Cup; The Women’s Sports Audio Network is designed to offer talent and programming year-round with the launch of new daily shows focused on a wide range of sports and commentary from a variety of talent, including leading sport...