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iFabric Announces Footwear Program at Wholesale Club Retailer
Nationwide Canadian Launch of Roots® Brand Footwear MARKHAM, ON / ACCESS Newswire / January 7, 2026 / iFabric Corp. ("iFabric" or the "Company") (TSX:IFA)(OTCQX:IFABF) today announced that its wholly-owned subsidiary, Intelligent Fabric Technologies ...
About this update from Ifabric Corp.
[{"type":"text","content":"Nationwide Canadian Launch of Roots® Brand Footwear","length":59,"tagName":"p"},{"type":"text","content":"MARKHAM, ON / ACCESS Newswire / January 7, 2026 / iFabric Corp. ("iFabric" or the "Company") (TSX:IFA)(OTCQX:IFABF) today announced that its wholly-owned subsidiary, Intelligent Fabric Technologies (North America) Inc. ("IFTNA"), has launched a Roots® branded footwear program, with an initial rollout at a nationwide Canadian wholesale club retailer.","length":381,"tagName":"p"},{"type":"text","content":"The new Roots® footwear assortment is designed, developed, and produced by IFTNA and integrates multiple proprietary performance technologies intended to enhance everyday use with respect to comfort, wearability, and freshness. The Company believes footwear represents a significant new finished-product category for IFTNA, with strong long-term potential as consumer demand continues to shift toward performance-driven, technology-enabled products across broader lifestyle segments.","length":483,"tagName":"p"},{"type":"text","content":"Based on partner commitments, IFTNA expects the initial launch to contribute approximately $8 million in incremental revenue within its first calendar year of distribution, with the opportunity to expand into additional styles, seasonal offerings, and channels over time.","length":271,"tagName":"p"},{"type":"text","content":""Footwear is a large, underpenetrated category for our technology platform, and this Roots® program is a meaningful step in expanding IFTNA's finished-product capabilities. By combining strong brand identity with the performance benefits enabled by our proprietary technologies, we believe this program can deliver compelling value for club members and establish a scalable foundation for future growth," said Giancarlo Beevis, President & CEO of IFTNA","length":470,"tagName":"p"},{"type":"text","content":""This Roots® footwear program builds on iFabric's previously announced expansion initiatives, including the launch of Doctor's Choice® Next Generation scrubs at Walmart U.S., and the deployment of PROTX2® technology into the UK and EU through Marks & Spencer's adoption for select ‘Autograph Collection' products. Looking ahead, IFTNA expects further new product category expansions in 2026 that levera...