Business
Identiv, ZATAP and Genuine-Analytics Partner to Digitally Authenticate Fine Wines Using Specialized IoT and Blockchain Technology
Identiv, Inc. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, introduces a new NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors in collaboration with ZATAP and Genuine-Analytics.
About this update from Identiv, Inc.
[{"type":"text","content":"Companies will Demo Innovative Wine Authentication Solution in May 28 Webinar on the Future of Wine Authentication","length":114,"tagName":"p"},{"type":"text","content":"SANTA ANA, Calif., May 14, 2025 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), a global leader in RFID- and BLE-enabled Internet of Things (IoT) solutions, introduces a new NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors in collaboration with ZATAP and Genuine-Analytics.","length":318,"tagName":"p"},{"type":"image","alt":"Identiv Logo (PRNewsfoto/Identiv)","displaySize":"","headline":null,"caption":"Identiv Logo (PRNewsfoto/Identiv)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":59,"url":"https://media.zenfs.com/en/prnewswire.com/e8fe1739679b8a75d03e9e2ab3bd5716"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/aUVDDCMmhSJfwLoY7K2L.g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEwNDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/e8fe1739679b8a75d03e9e2ab3bd5716","width":400,"height":59}},"href":"https://mma.prnewswire.com/media/1424621/IdentivLogo_CMYK__1_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With global wine fraud estimated to impact as much as 20% of bottles in circulation, the partnership between Identiv, ZATAP, and Genuine-Analytics AG is setting a new standard in wine authentication using wireless IoT, digital certificates, and blockchain to verify not just the bottle, but the wine inside. This next-generation solution combines secure NFC technology, non-invasive content testing, and blockchain-based digital identity, enabling near-instant verification of a wine's authenticity and protecting a brand's value, reputation, and consumer trust.","length":576,"tagName":"p"},{"type":"text","content":"At a Swiss wine auction in 2024, the partnership's solution successfully authenticated a series of rare, high-value vintages, with some bottles priced at over 20,000 Swiss Francs. It even detected a counterfeit bottle, reinforcing the platform's potential for broader adoption.","length":285,"tagName":"p"},{"type":"text","content":""This is the future of wine authentication," said Klaus Simonmeyer, Vice President at Identiv. "With our NFC inlays designed specifically for the unique properties of wine bottles, Gen...