Business
Identiv Names RFID Industry Innovator Manfred Rietzler as Strategic Advisor
Founder of Smartrac Group joins Identiv as strategic advisor, further strengthening Identiv's world-class RFID team FREMONT, Calif., July 13, 2022
About this update from Identiv, Inc.
[{"type":"text","content":"Founder of Smartrac Group joins Identiv as strategic advisor, further strengthening Identiv's world-class RFID team \nFREMONT, Calif., July 13, 2022 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), global digital security and identification leader in the Internet of Things (IoT), today announced the addition of Manfred Rietzler as a strategic advisor to work with Identiv's executive leadership team.\n\n \n \n \n \n \n \n\n \nFounder of Smartrac Group joins Identiv as strategic advisor, further strengthening Identiv's world-class RFID teamRietzler joins Identiv with an impressive career as an entrepreneur and investor in several groundbreaking fields, including radio frequency identification (RFID), computer vision, robotics, and renewable energies. He is a recognized thought leader in strategic business analysis and planning, business case modeling, product design, and project management in the field of information technology.\nIn 2001, Rietzler founded the Smartrac Group, a designer, developer, and manufacturer of RFID products (now a part of Avery-Dennison). He served as Smartrac Group's CEO until 2006, focusing on developing RFID-based retail and industrial applications. During his tenure, Smartrac grew into a global leader in the RFID industry, achieving technological milestones in some of the earliest applications for high-frequency (HF) and near field communication (NFC). From 2006 to 2010, Rietzler was Smartrac's CTO, then served as a member of the Supervisory Board of Smartrac Group for several years. In 2011, he founded Intec Solar Ltd., and has since been the chairman of their Boards of Directors. Rietzler created more than 300 patents and patent applications.\n\"Manfred Rietzler is that rare innovator who sees the convergence of technical capabilities and business opportunities long before others. He's an effective entrepreneur and business architect, able to take engineering insights and build them into industry-leading companies,\" said Steven Humphreys, Identiv CEO. \"We believe Identiv is on a similar path, having developed unique RFID capabilities that align with the needs our customers are just beginning to fully incorporate. Manfred's experience of shepherding innovative businesses along this path, and his deep insights into the technologies themselves, will help us solidify our technology leadership position, ali...