Business
Identiv, collectID Collaboration Delivers Fully Authenticated Fan Experience for NHL Nashville Predators
First NHL team to fully unlock exclusive fan content with embedded NFC tags FREMONT, Calif. , May 9, 2022 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), global
About this update from Identiv, Inc.
[{"type":"text","content":"First NHL team to fully unlock exclusive fan content with embedded NFC tags\nFREMONT, Calif. , May 9, 2022 /PRNewswire/ -- Identiv, Inc. (NASDAQ: INVE), global digital security and identification leader in the Internet of Things (IoT), today announced its collaboration with collectID to enable authentication and a connected brand experience with the limited edition US NHL (National Hockey League) Nashville Predators jersey commemorating the retirement of legendary goaltender No. 35, Pekka Rinne.\n\n \n \n \n \n \n \n\n \nNashville Predators are first NHL team to fully unlock exclusive fan content with embedded NFC tagsThe jerseys contain an embedded near-field communication (NFC) tag designed for a long-term marketing relationship with fans who can scan the tag and register to unlock exclusive content and offers. The tags verify jersey authenticity and also enable an engaging experience for fans via the IoT, allowing them to digitally interact with the team.\nThe Nashville Predators are the most recent Identiv and collectID opportunity to integrate embeddable NFC life-of-garment tags to create a memorable fan experience. The collaboration enables product authentication, verification, and a fan engagement experience via embeddable NFC life-of-garment tags. \"Our partnership with collectID and this activation with the Predators is an exciting statement about the increase in adoption of life-of-garment tags,\" said Amir Khoshniyati, VP and GM Transponders, Identiv. \"This is another big step in providing digital identities to physical products of all types.\"\nThe five hundred commemorative jerseys mark the first player in franchise history honored with a retired jersey rising above the Bridgestone Arena in \"Smashville\". Dave Urso, Senior Vice President of Operations for the Nashville Predators and Bridgestone Arena added, \"We are excited to partner with collectID on this jersey project. Adding this technology to the Pekka Rinne retirement jersey offers us the ability to communicate directly with our fans in a very targeted fashion while delivering exclusive content to them. We look forward to future integrations with collectID, again offering exclusive opportunities for our fans that they cannot get anywhere else.\"\nIdentiv selected NFC tags featuring the highest security level based on NXP NTAG 424 DNA chips. The unique anten...