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Identiv and collectID Activate New Collection of Digitized Jerseys for French Football Club ES Troyes AC
Identiv’s NFC tags are now featured in all 2022-23 season club jerseys FREMONT, Calif.--(BUSINESS WIRE)-- Identiv, Inc. (NASDAQ: INVE), global digital
About this update from Identiv, Inc.
[{"type":"text","content":"\nIdentiv’s NFC tags are now featured in all 2022-23 season club jerseys\n\n FREMONT, Calif.--(BUSINESS WIRE)--\nIdentiv, Inc. (NASDAQ: INVE), global digital security and identification leader in the Internet of Things (IoT), today announced that French Ligue 1 football club ES Troyes AC partnered with collectID to digitize their 2022-23 season jerseys using an innovative combination of collectID’s blockchain technology and Identiv’s near-field communication (NFC) tags to offer their dedicated fans a unique collection of digitized merchandise that enhances engagement with their favorite club.\n\nFollowing a successful pilot activation with players’ jerseys in May 2022, ES Troyes AC expanded its engagement with collectID to include all its home, away, and goalkeeper jerseys sold to fans during the 2022-23 season. The club’s jerseys are embedded with Identiv NFC tags that, when combined with collectID’s technology, unlock a unique digital ID, authenticated by a non-fungible token (NFT), providing Troyes fans access to bonus features like proof of authenticity, special promotions and giveaways, video highlights, and more when tapped with a smartphone. User data from digitized jerseys enable Troyes to gain strategic insights into their fan base. The digitized jerseys powered by Identiv and collectID also provide the club with a powerful communication tool for interacting and engaging with fans and a sales channel that extends fans’ shopping experience.\n\n“Identiv is proud to continue its collaborative relationship with collectID,” said Amir Khoshniyati, VP and GM IoT, Identiv. “The pairing of our NFC solutions with collectID’s innovative technology provide ES Troyes AC with a highly secure way to offer unique and personalized experiences to their fans while increasing brand awareness and loyalty, paving the way for other professional sports teams to incorporate NFT technology into their digitized merchandise.”\n\nThis new experience gives fans many ways to interact with their favorite team, gain access to exclusive content and promotions, and even be rewarded for their loyalty. ES Troyes AC became the first club in France to offer NFT-authenticated jerseys to their fans, providing them with a unique opportunity to own a piece of the club’s history.\n\nDavid Geisser, co-founder of collectID, also expressed his excitement about this ...