Business
Record readership numbers for TheLondonEconomic
Record readership numbers for TheLondonEconomic.
About this update from Iconic Labs Plc
[{"type":"text","content":"\n \n \n RNS Number : 1535M\n Iconic Labs PLC\n 06 May 2020\n \n \n \n \n Iconic Labs PLC\n \n \n 6 May 2020\n \n \n \n \n \n \n \n Iconic Labs Plc (\"Iconic Labs\" or the \"Company\")\n \n \n \n Record readership numbers for TheLondonEconomic\n \n \n \n \n \n \n \n \n \n · \n Pageviews up 100% to 6 million\n \n \n \n \n \n \n · \n Content up by 50%\n \n \n \n \n \n \n · \n Revamped branding launched\n \n \n \n \n \n \n \n \n \n Iconic Labs Plc (LSE:ICON) (the \"Company\"), a multi-divisional new media and technology business \n today announces record breaking readership figures for The London Economic.\n \n \n Iconic Labs is pleased to provide the following update on the operational performance of TheLondonEconomic (TLE) following the entering into of a management contract between the Company and TLE on 14 April 2020.\n \n \n The London Economic out performed expectations with an impressive 6 million page views after the daily content increased by 50 per cent.\n \n \n Over the three initial weeks of the contract, substantial work has been done with the editorial team both to focus the editorial output and increase the number of articles. \n \n \n The number of page views has increased by a greater amount, with monthly page views now trending at just under 6 million page views, an increase of 100% from the rate before the management contract with the Company.\n \n \n Topics covered by TLE which have achieved significant reach and impact include an article on how New Zealand successfully combated the Covid-19 epidemic and an explanation of how the UK Government's economic plan to support the economy actually risked causing a death spiral due to flaws in its design. The latter formed part of a series of articles on flaws in support for SMEs during the crisis and received very positive reviews and commentary. It is also interesting to note that many of the changes advocated by TLE have subsequently been seen in revised government policy.\n \n \n TLE has also brought on board several well-known writers and commentators, such as Gavin Esler, and expects the pull of these writers to further increase the reach of its content.\n \n \n TLE's branding and visual style has been comprehensively overhauled with a very positive reaction and the new branding has been deployed throughout ...