Business
Q&A Document
Q&A Document.
About this update from Iconic Labs Plc
[{"type":"text","content":"\n \nRNS Number : 1116K Iconic Labs PLC 23 August 2019 \n\n23 August 2019\nIconic Labs Plc (\"Iconic Labs\" or the \"Company\")\nQ&A Document\n \nFollowing the RNSs released in recent weeks and the Q&A released on 16 August, Iconic Labs would like to clarify several queries from shareholders with regard to its strategy and operational matters; accordingly, it has compiled the following Q&A. The Company would like to emphasise that the Board and management team are working hard to build a revenue-generative new media and technology business with a long-term growth strategy.\n \nCan you explain the business model/strategy?\n \nIconic Labs is a media and technology business focused on providing online marketing, content and technology driven products. The Company plans to create six complimentary divisions that will allow it to provide a broad-based, all-encompassing offering allowing clients to build their online branding and presence, generate significant revenues as well as building its own brand platforms and products that have long term capital value. In the immediate term, the Company is targeting revenue from agency and consultancy engagements and has already been successful in this arena.\n \nWith the addition of the Social Alchemist, which already has a number of online brands/platforms, the Company has the opportunity to start developing its publishing content division and increasing the value of these brands. The agency/consultancy and publishing content divisions are highly complementary as the agency can help clients create advertising assets and then use its online brands to distribute the assets/campaigns online. Iconic Labs is therefore able to access potential clients' budgets assigned for both 'creative' and 'media'. This method of cross-selling has previously been used successfully by the management.\n \nAs the business matures, the Board will add more synergistic divisions that will offer distinct and additional revenue streams. The development of online brands and the creation of content is the foundation of revenue creation and property brands/distribution platforms can be further monetised over time through licensing content to other businesses and selling e-commerce products to the brands' audiences.\n \nWhat is the size of the mar...