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NASCARs Most Popular Driver Chase Elliott Signs with Iconic Brands as Brand Ambassador for Its Premium Line of Hooters Spirits
NASCARs Most Popular Driver Chase Elliott Signs with Iconic Brands as Brand Ambassador for Its Premium Line of Hooters Spirits.
About this update from Iconic Brands, Inc.
[{"type":"text","content":"\n Demand and growth for Hooters Spirits continues with rollouts into more Hooters restaurants Multi-year deal with Chase Elliott solidifies another milestone for Iconic and Hooters AMITYVILLE, NY, March 02, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE –  Iconic Brands, Inc. (ICNB) (“Iconic” or the “Company”), is pleased to announce today that it has signed Chase Elliott, driver of the No. 9 Hooters Chevrolet Camaro ZL1 1LE, as a brand ambassador for its premium line of Hooters Spirits in a multi-year deal that includes personal appearances at select Hooters Spirits events. Elliott, the reigning, two-time NASCAR Cup Series Most Popular Driver, has won six races since joining the NASCAR Cup Series full time in 2016 with the powerhouse Hendrick Motorsports team and has qualified for the NASCAR Playoffs each season. Prior to his debut in the premier Cup Series, Elliott won the 2014 NASCAR Xfinity Series Championship before finishing that series’ championship runner-up the following season in 2015. Elliott has also earned many accolades off of the racetrack and has made appearances on TV and in films as well as being featured in magazines and video games. “The Hooters brand is a great fit with me and racing fans everywhere, so to also be able to evolve into a brand ambassadorship role for Hooters Spirits makes a lot of sense,” said Elliott. “The Hooters Spirits brand gained a lot of momentum last year with its launch, and I’m hopeful our expanded partnership gives the brand extra horsepower in its drive to roll out nationwide.\" Elliott drives the famed No. 9 race car, the number his father Bill Elliott (1988 NASCAR Winston Cup Series Champion and member of the NASCAR Hall of Fame) brought to fame in the 1980s.  Richard DeCicco, chief executive officer of Iconic, also expressed his enthusiasm for Elliott and his growing presence as a sports celebrity. “Chase Elliott is the perfect ambassador for Hooters Spirits, and we’re ecstatic to have him join the family,” said DeCicco. “Signing an athlete of his caliber is a monumental milestone for Iconic and Hooters. Chase’s work ethic, skills and talent – combined with his established loyal fan following – made him the ideal choice. We believe that this will be pivotal in raising...