Business
Iconic Brands’ Hooters Spirits to Sponsor Events at Atlanta Motor Speedway in 2020-2021
Iconic Brands’ Hooters Spirits to Sponsor Events at Atlanta Motor Speedway in 2020-2021.
About this update from Iconic Brands, Inc.
[{"type":"text","content":"\n ·       Chase Elliott, brand ambassador of Hooters Spirits, to pilot the GMS Racing No. 24 Hooters/Hooters Spirits Chevrolet Silverado in the NASCAR Gander RV & Outdoors Truck Series ·       Hooters Spirits extends sponsorship with Atlanta Motor Speedway throughout 2021 season Amityville, NY, June 05, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Iconic Brands, Inc. (ICNB) (“Iconic” or the “Company”), a lifestyle branding company with the highest expertise of developing, from inception to completion, alcohol beverage products for itself and third parties, is pleased to announce today that Hooters Spirits will be sponsoring its first event at the Atlanta Motor Speedway on June 6-7, 2020 for the Folds of Honor QuikTrip 500, part of the NASCAR Cup Series. The doubleheader will feature the EchoPark 250 NASCAR Xfinity Series race and the Vet Tix/Camping World 200 NASCAR Gander RV & Outdoors Truck Series race. Iconic and Hooters Spirits will sponsor select events at Atlanta Motor Speedway in 2020 and have signed a contract through 2021. NASCAR’s Most Popular Driver® and Hooters Spirits brand ambassador Chase Elliott will compete in both the Truck Series and Cup Series. During the Vet Tix/Camping World 200, Chase Elliott will pilot the GMS Racing No. 24 Hooters/Hooters Spirits Chevrolet Silverado. The Hooters Spirits sponsorship deal with Atlanta Motor Speedway includes a 150-foot banner, which will be displayed for the race events, and will continue to be featured throughout future 2021 events. While the upcoming races will take place without spectators in attendance due to COVID-19, the Bootleggers Bar at Atlanta Motor Speedway will be rebranded as Hooters Spirits Bootlegger Bar once restrictions are lifted. The bar includes a private suite with its own patio where guests can enjoy a Hooters Spirits drink and enjoy the races. Atlanta Motor Speedway is a world-renowned racetrack that has been hosting events since the 1960’s and continues to be a popular destination for a variety of races and other events. “Hooters Spirits’ sponsorship at the legendary Atlanta Motor Speedway will be a prime opportunity for our brand profile to grow,R...