Business
Iconic Brands' Hooters Spirits Premium Line Now Available in Hooters Corporate Restaurants in 22 States
Iconic Brands' Hooters Spirits Premium Line Now Available in Hooters Corporate Restaurants in 22 States.
About this update from Iconic Brands, Inc.
[{"type":"text","content":"\n Expansion Plans for Placement of Hooters Spirits Include its Franchised Restaurants and Off-Premise Retail Distribution Amityville, NY, Feb. 11, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Iconic Brands, Inc. (ICNB) (“Iconic” or the “Company”), today announced that its private-label Hooters Spirits products, a premium line of alcohol beverages that includes an array of vodka, gin, rum, tequila and whiskey options, is now available in Hooters corporate restaurants in 22 states across the United States. Iconic is supporting the rollout of the product line with marketing initiatives to help raise awareness of the brand, both inside and outside of the Hooters restaurants. Iconic is currently engaged in the second phase of a 2-phase expansion rollout of its Hooters Spirits product line. It successfully completed Phase 1 with the expansion of the product line into all Hooters corporate restaurants where permissible by state law. Phase 2 will continue the expansion of the Hooters Spirits product line into franchise restaurants where permissible by state law. Franchise stores are adding Hooters Spirits products as they choose and see fit. Phase 2 will continue with the expansion and distribution of Hooters Spirits products into off-premise retail locations. The rollout and marketing campaigns will feature event launches, contests and giveaways, including an autographed Chase Elliott No. 9 Hooters Spirits Chevy Camaro ZL1 diecast giveaway, social media campaigns, and the launch of additional bottle sizes. Richard DeCicco, Chief Executive Officer of Iconic, stated, “This is an opportune time to begin the execution of our rollout plan on a much greater scale. The Hooters Spirits product line has been a hit with patrons and fans of Hooters, and we look forward to expanding distribution worldwide. As a 36-year-old brand, Hooters has an incredibly loyal following, and we intend to use that to capitalize on the success of this line of spirits.” Iconic has a strong relationship with the Hooters chain of casual restaurants and makes its products available on Hooters menus through a private-label affiliation. Iconic provides full-service turnkey private labeling-enabled expertise in product sourcing, product development, brand development, marketing and distribution. The full line o...