Business
Iconic Brands’ Bellissima Prosecco and Supermodel Christie Brinkley to Donate to Direct Relief in Response to COVID-19 Crisis
Iconic Brands’ Bellissima Prosecco and Supermodel Christie Brinkley to Donate to Direct Relief in Response to COVID-19 Crisis.
About this update from Iconic Brands, Inc.
[{"type":"text","content":"\n ·       Christie Brinkley appeared on entertainment show Extra on March 30, 2020, and launched the fundraising campaign ·       Portion of proceeds made through Splash Wines for Direct Relief will be used for COVID-19 relief efforts Amityville, NY, March 31, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Iconic Brands, Inc. (ICNB) (“Iconic” or the “Company”), a lifestyle branding company with the highest expertise of developing, from inception to completion, alcohol beverage products for itself and third parties, is pleased to announce that Iconic along with brand partner Christie Brinkley will donate a portion of its proceeds made through online orders from Splash Wines to Direct Relief to combat the COVID-19 pandemic. The fundraising campaign was launched when Christie Brinkley was featured on the entertainment show Extra on March 30, 2020. During the segment, Extra host Renee Bargh spoke with Christie Brinkley, who promoted the fundraising campaign she is working on with Iconic as well as promoted Bellissima Prosecco and Sparkling Wines. The campaign will run initially for the month of April. Direct Relief is coordinating with public health authorities, nonprofit organizations, and businesses in the U.S., China, and globally to provide personal protective equipment and essential medical items to health workers responding to coronavirus (COVID-19). In the U.S., Direct Relief is delivering protective masks — along with exam gloves and isolation gowns — to healthcare organizations in areas with confirmed COVID-19 cases. In China, Direct Relief has delivered more than 30,000 pounds of protective gear — nearly 800,000 N95 and surgical masks, more than 400,000 gloves, and numerous coveralls, face shields, and shoe covers — to frontline health workers. Direct Relief is also staging personal protective equipment with regional response agencies across the world, including in the Caribbean and South America through the Pan American Health Organization. “I felt compelled to help,” said Christie Brinkley. “I just couldn’t sit idly by as this horrible pandemic spreads without trying to help in whatever way I can. Richard DeCicco and I talked, and we beli...