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iA Financial Corporation acquires a majority stake in the general online insurance broker Surex
iA Financial Corporation acquires a majority stake in the general online insurance broker...
About this update from Ia Financial Corporation Inc.
[{"type":"text","content":"\n \n \n \n iA Financial Corporation acquires a majority stake in the general online insurance broker Surex\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n High strategic value from P&C digital expertise, increased distribution capabilities and synergy opportunities\n \n \n \n QUEBEC CITY\n \n ,\n \n Nov. 2, 2021\n \n /CNW Telbec/ - iA Financial Corporation Inc. (the \"Company\"), the holding company of iA Financial Group, today announced the acquisition of 70% of the shares of two Canadian companies specializing in insurance technology: Surexdirect.com Ltd and Surexdirect.com (\n \n Ontario\n \n ) Ltd (collectively \"Surex\"). As a leading player in digital Property and casualty (P&C) insurance distribution in\n \n Canada\n \n , Surex combines online self-serve capabilities with experienced advisors.\n \n \n Surex was founded in 2011 and serves all of\n \n Canada\n \n , except the province of\n \n Quebec\n \n . The company offers Canadian consumers the possibility of obtaining online, in just a few minutes, more than a dozen quotes from insurers through the\n \n Surex.com\n \n platform, providing the best price-to-P&C coverage, especially for car, home and business insurance.\n \n \n \"The acquisition of this tech-enabled P&C distributor represents a high strategic value for iA Financial Group given its digital expertise, distribution capabilities and high synergy potential\", said François Blais, Executive Vice–President, Dealer Services and Special Risks, at iA Financial Group. \"It allows us to better serve our distribution networks across\n \n Canada\n \n and, at the same time, to improve the client experience by offering a broader range of financial products.\"\n \n \n \"We are very excited to have a partner of iA Financial Group's stature with whom we share common values, such as authenticity, quality customer experience and the importance of social and community engagement\", stated\n \n Lance Miller\n \n , President and Chief Executive Officer at Surex. \"We will continue to focus on...