Huntington Launches "We're for People" Campaign

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[{"type":"text","content":" COLUMBUS, Ohio, June 3, 2019 /PRNewswire/ -- Huntington (Nasdaq: HBAN; www.huntington.com) today launched its new \"We're for People\" brand campaign, the culmination of a two-year, customer-inspired road trip that took Huntington bankers into homes and businesses to learn first-hand what people are facing when it comes to their money.\n\n \n\"People are the heart of all we do at Huntington. As a purpose-driven organization, we want to be a catalyst for improving their lives,\" said Julie Tutkovics, Huntington's chief marketing and communications officer. \"Our new 'We're for People' campaign reflects the commitment every Huntington colleague has to listening to customers, thinking creatively on their behalf and delivering tools that make people's lives better.\"\nIn its new campaign, Huntington documents the real-life story of a road trip across the Midwest and conversations bank colleagues had with people who invented their own resourceful approaches to managing their money. Sitting around customers' kitchen tables and in business break rooms, Huntington bankers heard and saw how customers organized and handled their financial issues. Their stories were the inspiration for the \"We're for People\" campaign and the innovation to develop The Hub, Huntington's digital-banking experience. The campaign features:\nJason and Kelly, a young couple who uses canning jars to sort money earmarked for individual goals Brenda, a mom who uses envelopes for budgeting her family's spending cash Jane and Dontelle, business owners who monitor cash flow with a calendar, sticky notes and a trusty pen The Garcias, a busy family that uses highlighters to track expenses\"The 'We're for People' campaign was born out of a road trip into the American Midwest. We met people where they live, from all walks of life, who shared their personal processes for managing their spending, savings, and cash flow. Along the way, they gave us great ideas that could benefit everyone,\" said Andy Harmening, Huntington's senior executive vice president and director of consumer and business banking. \"We turned these ideas into real, common-sense digital solutions that help people better manage their money.\" \nHuntington launched The Hub in late 2018. It includes Heads Up, a digital messaging program designed to provide insights into customer spending and saving to help...

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