Press release
Huntington Bank Welcomes a New Era with a Refreshed Brand, New Products and Digital Experiences
Refreshed Look Marks the Beginning of a Strategic Focus on Modern Financial Solutions to Help Customers Reach their Full Potential COLUMBUS, Ohio, Aug. 4,
About this update from Huntington Bancshares Incorporated
[{"type":"text","content":"Refreshed Look Marks the Beginning of a Strategic Focus on Modern Financial Solutions to Help Customers Reach their Full Potential\nCOLUMBUS, Ohio, Aug. 4, 2025 /PRNewswire/ -- The Huntington National Bank (Huntington) today announced a comprehensive brand refresh, signaling a transformative chapter in the bank's nearly 160-year history. This includes an updated logo and visual identity, new products, and reimagined digital experiences built to enhance the financial well-being of its customers. The brand refresh serves as an important milestone in Huntington's forward-looking strategy that prioritizes customer-centric product and service innovation and organizational adaptability to meet customers' financial needs in the moment.\n\nExperience the full interactive Multichannel News Release here: https://www.multivu.com/huntington/9347251-en-huntington-bank-brand-refresh\n\"Huntington has looked out for people since our start in 1866, and as our customers evolve, we will too,\" said Steve Steinour, president and CEO of Huntington Bank. \"Today's announcement is more than just a new look—it is a renewed promise to our customers that we are here to help them get more from their money and bank as we work toward becoming the country's leading people-first, customer-centered bank.\"\nNew Look, Same Commitment\"Our new look and feel is designed to reflect who we are today and where we're going as a bank—evolving to meet the expectations of the modern-day consumer while maintaining our deep commitment to people and the local communities we serve,\" said Brant Standridge, senior executive vice president and president, consumer and regional banking. \"We are confident our customers will appreciate the intentionality behind the next era of Huntington and our steadfast commitment to meeting their needs in a rapidly changing world.\"\nSome key features of the brand's refresh include:\nA new logo that includes updated typography and the addition of the word \"bank,\" helping to solidify Huntington's identity to new audiences and markets as it grows.Refreshed visual identity with a fresh look and feel that introduces a broadened, vibrant color palette that feels both modern and classic, pairing the bank's signature green with rich visuals and expressive type.Updated digital experiences including a refreshed website launching soon that offers a ...