Business
Huntington Bank Selects Ameriprise Financial as its New Retail Investment Program Provider
The relationship will provide Huntington with the powerful technology and planning tools of Ameriprise to deliver premium advice and guidance to customers
About this update from Huntington Bancshares Incorporated
[{"type":"text","content":"\nThe relationship will provide Huntington with the powerful technology and planning tools of Ameriprise to deliver premium advice and guidance to customers\n\n\n COLUMBUS, Ohio & MINNEAPOLIS--(BUSINESS WIRE)--\nThe Huntington National Bank, a wholly-owned subsidiary of Huntington Bancshares, Inc. (Nasdaq: HBAN), and Ameriprise Financial, Inc. (NYSE: AMP) today announced that Huntington has selected Ameriprise Financial Services, LLC as its new retail investment program provider. Under the terms of the agreement, Huntington will transition support of its retail brokerage, investment advisory and insurance services – currently managed by its bank‑owned broker‑dealer, registered investment advisor and licensed insurance agency Huntington Financial Advisors® – to the Ameriprise Financial Institutions Group (AFIG). This strategic relationship will enable Huntington to enhance its wealth management offerings by leveraging Ameriprise’s deep experience, robust platform and best-in-class financial advisor and customer technology.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260204167256/en/\nHeadquartered in Columbus, Ohio, Huntington Financial Advisors has approximately 260 financial advisors across the country who manage nearly $28 billion in combined advisory, brokerage and insurance assets.\n\n\nThrough this strategic relationship, Huntington financial advisors will gain access to the integrated technology, additional planning capabilities, robust investment solutions and enhanced services of Ameriprise Financial. This strategic relationship reflects Huntington’s commitment to driving sustainable growth in its wealth management business by modernizing capabilities, deepening customer relationships and delivering high-quality advice. Supported by Ameriprise’s premium platform, Huntington is well positioned to help financial advisors expand their practices efficiently while continuing to meet the evolving needs of customers with personalized advice and long-term solutions.\n\n\n“Huntington Wealth Management is a people-first, customer-centered organization. Our success is built on prioritizing our customers and colleagues,” said Melissa Holding, Director of Wealth Management at Huntington. “As we look to the future, we are focused on driving sustainable growth, and thi...