Business
The PLANTERS® Brand Celebrates 90 Years of the Iconic NUTmobile with New Class of Peanutters, New Peanut on Wheels
The PLANTERS® brand team is celebrating 90 years of NUTmobile novelty with a freshly shelled trio of nutty navigators — and a bold new build.
About this update from Hormel Foods Corporation
[{"type":"text","content":"State-of-the-art NUTmobile is hitting the road with fresh trio of Peanutters at the helm","length":88,"tagName":"p","attribs":{}},{"type":"text","content":"AUSTIN, Minn., June 18, 2025 /PRNewswire/ -- The PLANTERS® brand team is celebrating 90 years of NUTmobile novelty with a freshly shelled trio of nutty navigators — and a bold new build.","length":186,"tagName":"p"},{"type":"image","alt":"The PLANTERS® brand celebrates 90 years of the iconic NUTmobile with a bold new build and a fresh crew of Peanutters, kicking off a nationwide tour to share smiles and snacks.","displaySize":"","headline":null,"caption":"The PLANTERS® brand celebrates 90 years of the iconic NUTmobile with a bold new build and a fresh crew of Peanutters, kicking off a nationwide tour to share smiles and snacks.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":223,"url":"https://media.zenfs.com/en/prnewswire.com/dd6673a229f3c59218c34924be804dc7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/cMo5QGs7sMkVY618jzOu2A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/dd6673a229f3c59218c34924be804dc7","width":400,"height":223}},"href":"https://mma.prnewswire.com/media/2713036/PLANTERS_NUTmobile.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This summer marks the 90th anniversary of the beloved NUTmobile program, and the PLANTERS® brand is celebrating in style, unveiling the latest evolution of its iconic ride — complete with quirky updates like a peanut door handle, a neon-lit selfie station, and a 360-degree exterior cam. The new vessel has an all-new crew, to boot, as three newly minted Peanutters are set to captain the modernized NUTmobile on a year-long, nationwide tour, bringing smiles and snacks to fans across the country. Take a peek inside the new NUTmobile and watch the Peanutters give a tour on YouTube!","length":583,"tagName":"p"},{"type":"text","content":""We are incredibly excited to celebrate 90 years of the NUTmobile and welcome our new Peanutters," said Patrick Horbas, director of marketing for the PLANTERS® brand. "The NUTmobile has always been about bringing people together and creating unforgettable experiences. With this new team and the latest NUTmobile, we're ready to continue this tradition in a big way."","...