Lifestyle
SKIPPY® Crushin' It Tour Celebrates Student Hustle with Peanut Butter on College Campuses
The SKIPPY® brand is hitting the road with the SKIPPY® Crushin' It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity — a persistent problem on college campuses nationwide.
About this update from Hormel Foods Corporation
[{"type":"text","content":"Four-stop tour includes giveaway, fun events and product donations to combat on-campus food insecurity","length":102,"tagName":"p","attribs":{}},{"type":"text","content":"AUSTIN, Minn., Aug. 13, 2025 /PRNewswire/ -- The SKIPPY® brand is hitting the road with the SKIPPY® Crushin' It tour; an initiative designed to celebrate and support students and student-athletes as they head back to school. The tour includes high-energy campus events; a peanut butter giveaway and product donations aimed at addressing food insecurity — a persistent problem on college campuses nationwide.","length":416,"tagName":"p"},{"type":"image","alt":"Skippy Logo (PRNewsfoto/Hormel Foods Corporation)","displaySize":"","headline":null,"caption":"Skippy Logo (PRNewsfoto/Hormel Foods Corporation)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":309,"url":"https://media.zenfs.com/en/prnewswire.com/9a4ed454fe41d200e7cbb720565b57db"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/PlLIOiZs5yqGERDK2EdEqw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU0NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9a4ed454fe41d200e7cbb720565b57db","width":400,"height":309}},"href":"https://mma.prnewswire.com/media/839988/Skippy_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""The SKIPPY® Crushin' It tour is meant to celebrate the grind that goes into a student's journey," said Sam Hovick, brand manager for the SKIPPY® brand. "This experience provides the ultimate break between classes, sports or studying, complete with engaging activities, giveaways and satisfying SKIPPY® peanut butter snacks."","length":353,"tagName":"p"},{"type":"text","content":"As part of the tour's mission to fuel student success, the SKIPPY® brand will donate 5,000 jars of peanut butter at each stop to campus food shelves, totaling 20,000 jars across all four campuses enough to make over 300,000 peanut butter sandwiches.*","length":254,"tagName":"p"},{"type":"text","content":""We're showing up for students," Hovick said. "Food insecurity shouldn't get in the way of education, and this donation is one way we're supporting students as they pursue their degrees with confidence, focus and full stomachs."","length":260,"tagName":"p"},{"type":"text","content":"Student athletes, ...