Business
Hormel Foods Establishes Partnership with Forward to Fuel Growth for the Justin's® Brand
Hormel Foods Corporation (NYSE: HRL), a Fortune 500 global branded food company, and Forward Consumer Partners ("Forward"), a private investment firm focused on branded consumer products, are pleased to announce they have signed a definitive agreement to establish a new strategic partnership. The transaction is expected to close by the end of the calendar year. This partnership enables the Justin's® branded business, which includes category-leading products such as nut butters and USDA-certified
About this update from Hormel Foods Corporation
[{"type":"text","content":"Justin's ® Branded Business to Become a Standalone Company","length":67,"tagName":"p","attribs":{}},{"type":"text","content":"AUSTIN, Minn., and GREENWICH, Conn., Oct. 28, 2025 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a Fortune 500 global branded food company, and Forward Consumer Partners ("Forward"), a private investment firm focused on branded consumer products, are pleased to announce they have signed a definitive agreement to establish a new strategic partnership. The transaction is expected to close by the end of the calendar year. This partnership enables the Justin's® branded business, which includes category-leading products such as nut butters and USDA-certified organic chocolate treats, to once again become a standalone company, owned 51% by Forward and 49% by Hormel Foods.","length":701,"tagName":"p"},{"type":"image","alt":"Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. (PRNewsfoto/Hormel Foods Corporation)","displaySize":"","headline":null,"caption":"Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. (PRNewsfoto/Hormel Foods Corporation)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":223,"url":"https://media.zenfs.com/en/prnewswire.com/83cba91016761f663d3c39df5eaaa30f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/glQbEe3D1zw6.7NjPc.pEw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/83cba91016761f663d3c39df5eaaa30f","width":400,"height":223}},"href":"https://mma.prnewswire.com/media/2774643/Hormel_Foods_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Justin's® brand was created in 2004 by its eponymous, passionate and quality-obsessed founder Justin Gold. Justin started the brand in his Colorado kitchen and found early success by selling his hand-crafted almond butters at the Boulder Farmers Market. From there, the business grew steadily over the years.","length":321,"tagName":"p"},{"type":"text","content":""The Justin's® brand has always had incredible equity and passionate fans. We bel...