Business
Hormel Foods and Forward Consumer Partners Complete Transaction to Establish Justin's as a Standalone Company
Hormel Foods Corporation (NYSE: HRL), a Fortune 500 global branded food company, and Forward Consumer Partners ("Forward"), a private investment firm focused on branded consumer products, today announced the completion of the previously announced transaction to form a new strategic partnership for the Justin's® brand.
About this update from Hormel Foods Corporation
[{"type":"text","content":"AUSTIN, Minn. and GREENWICH, Conn., Dec. 15, 2025 /PRNewswire/ -- Hormel Foods Corporation (NYSE: HRL), a Fortune 500 global branded food company, and Forward Consumer Partners ("Forward"), a private investment firm focused on branded consumer products, today announced the completion of the previously announced transaction to form a new strategic partnership for the Justin's® brand.","length":409,"tagName":"p"},{"type":"image","alt":"Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. (PRNewsfoto/Hormel Foods Corporation)","displaySize":"","headline":null,"caption":"Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. (PRNewsfoto/Hormel Foods Corporation)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":223,"url":"https://media.zenfs.com/en/prnewswire.com/83cba91016761f663d3c39df5eaaa30f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/glQbEe3D1zw6.7NjPc.pEw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/83cba91016761f663d3c39df5eaaa30f","width":400,"height":223}},"href":"https://mma.prnewswire.com/media/2774643/Hormel_Foods_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Under the terms of the agreement, Justin's will operate as a standalone company, owned 51% by Forward and 49% by Hormel Foods. The business includes category-leading products such as nut butters and USDA-certified organic chocolate confections.","length":253,"tagName":"p"},{"type":"text","content":"This transaction marks an exciting new chapter for the Justin's® brand, with the return of founder Justin Gold as a strategic advisor and member of the new partnership's board of directors, and former chief executive officer Peter Burns, who will serve as the new company's chief executive officer. Burns will work alongside a seasoned leadership team and board members who bring deep expertise in building consumer brands:","length":440,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Hunt Killough (chief growth & strategy officer), Mark...